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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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10 ways to accelerate digital transformation

CIO Business Intelligence

If you think you’re keeping up, think again: One recent study from research firm Gartner found that the majority of CEOs (59%) say digital initiatives take too long and 52% take too long to realize value. The pressure is on to accelerate digital transformation, according to CIOs, researchers, and analysts.

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3 Reasons Why Most Digital Transformation Initiatives Continue To Fail

BA Learnings

Are you thinking about initiating a digital transformation campaign in your company? Boston Consulting Group conducted a digital transformation study in 2020 to find out why such projects are missing the mark. Lack Of Expert Assistance How hard can digital transformation be? “I Let’s get started.

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The 4 most overhyped technologies in IT

CIO Business Intelligence

They may publicly preach “No technology for technology’s sake,” but they still frequently share their fascination with the latest tech gadgets. It’s then that the hopes for the technology get way ahead of what it can actually deliver today. They’re not the only ones enthralled by tech. Here’s what they say on the topic.

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6 most underhyped technologies in IT — plus one that’s not dead yet

CIO Business Intelligence

Generative AI and, more specifically, ChatGPT captivated the corporate world in 2023, with board directors, CEOs, and other executives fawning (and sometimes fearing) the technology. IBM, for one, found that the average ROI on enterprise-wide AI initiatives at 5.9% with best-in-class companies “reaping an enviable 13% ROI.”

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How Can I Improve Business Intelligence and Augmented Analytics ROI and TCO?

Smarten

To do that, the business must build a foundation of business processes, policies, technology and software that will support goals and objectives and make it easier, more timely and more efficient to perform tasks and complete activities. So, how does one improve ROI and TCO for business intelligence and augmented analytics?