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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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How Novanta’s CIO mobilized its data-driven transformation

CIO Business Intelligence

My team and I are very proud of our transformation that started in 2019,” she says. When I joined, there was a lot of silo data everywhere throughout the organization, and everyone was doing their own reporting. In fact, the ROI was so high, we gained the trust of our executives to invest in a platform to begin centralizing data.”

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO Business Intelligence

But the partnership seeks to go beyond Cognizant’s internal use, with Microsoft and Cognizant teaming up to promote generative AI use across Cognizant’s global client base through the advisory and digital transformation services arm of Cognizant’s business.

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How IBM process mining unleashed new efficiencies in BoB-Cardif Life

IBM Big Data Hub

Enterprises now recognize the importance of leveraging innovative technologies to drive digital transformation and achieve cost efficiency. The path of digital transformation is fraught with challenges. The plan aimed to address digital transformation along with a digital construction plan for 2023.

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Belcorp reimagines R&D with AI

CIO Business Intelligence

These circumstances have induced uncertainty across our entire business value chain,” says Venkat Gopalan, chief digital, data and technology officer, Belcorp. “As The R&D laboratories produced large volumes of unstructured data, which were stored in various formats, making it difficult to access and trace.

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8 pressing needs for CIOs in 2024

CIO Business Intelligence

With the merging of operational efficiency and embracing new technologies, today’s CIOs are under increasing pressure to do more with less and become both technologists and business leaders, says Sunny Azadeh, CIO at digital services company GlobalLogic. “In