The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration. in concert with Microsoft’s AI-optimized Azure platform.

Risk 141

Risk Manufacturing Enterprise Technology 141

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Insight

APRIL 28, 2020

How will they interact with product, engineering, sales, or marketing? you’re looking for a collaborator who can work and communicate well with you and your team, as well as anyone else that interacts with your team. provide an opportunity to measure both. What to evaluate: How will this person contribute to your culture?

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 140

Cost-Benefit Metrics Insurance Measurement 140

O'Reilly on Data

SEPTEMBER 15, 2020

This in turn would increase the platform’s value for users and thus increase engagement, which would result in more eyes to see and interact with ads, which would mean better ROI on ad spend for customers, which would then achieve the goal of increased revenue and customer retention (for business stakeholders).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. This is one of the marketing reporting template VPs, C-level executives and seniors can use to their strategic advantage and interact with each metric displayed on the screen. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. Last Interaction/Last Click Attribution model. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Corinium

APRIL 25, 2019

For example, P&C insurance strives to understand its customers and households better through data, to provide better customer service and anticipate insurance needs, as well as accurately measure risks. Life insurance needs accurate data on consumer health, age and other metrics of risk.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Cloudera

JUNE 6, 2019

When a mix of batch, interactive, and data serving workloads are added to the mix, the problem becomes nearly intractable. This approach seeks to optimize resource utilization or infrastructure efficiency. 2) By workload type. Splitting compute clusters by type of workload is another good strategy. 3) By workload priority.

Metadata 86

Metadata Data Lake Optimization Strategy 86

AWS Big Data

JULY 26, 2023

Using augmented ML search and generative AI with vector embeddings Organizations across all verticals are rapidly adopting generative AI for its ability to handle vast datasets, generate automated content, and provide interactive, human-like responses.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Cloudera

NOVEMBER 25, 2020

And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. Scale to provide 1,000s of researchers frictionless interaction with data. Innovate on serviceability and optimize utilization. Protect data and create trust in providers.

Data Warehouse 57

Data Warehouse Unstructured Data Analytics Visualization 57

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. Caring touches all sorts of interactions you’ll have. They are there to nudge your career in an optimal direction. Also, it is not just work little things.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Domino Data Lab

AUGUST 26, 2019

When hyperparameters are also used for optimization and tuned for a specific dataset, they also impact predictive accuracy. Searching is a very general approach to solving or optimizing problems. I will continue using parameters (which are optimized during training) and hyperparameters (which are tuned via cross-validation).

Testing 79

Testing Modeling Machine Learning Metrics 79

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. "So what if no one interacted with your Twitter feed, at least they saw it! "It's It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. YOUTUBE, CONSPIRACY, AND OPTIMIZATION.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190