CIO Business Intelligence

APRIL 4, 2022

The early days of the pandemic taught organizations like Avery Dennison the power of agility and experimentation. We are just starting to come back into the office, but in six months we’ll have a much better measure” of efficiencies gained. “I Teams require some face-to-face interaction. I started booking lots of meetings.

Experimentation 133

Experimentation Interactive Business Objectives Manufacturing 133

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. A/B testing is used widely in information technology companies to guide product development and improvements.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Metaverse experiences enable new ways of interacting Metaverses are persistent, connected virtual spaces where users or visitors can immerse themselves in work, play, commerce, and socialization.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. This personalized approach might lead to more effective therapies with fewer side effects.

Cost-Benefit 96

Cost-Benefit Modeling Manufacturing Interactive 96

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Testing out a new feature. Form a hypothesis.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 141

Risk Manufacturing Enterprise Technology 141

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

Domino Data Lab

DECEMBER 4, 2020

Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). Once all packages have been imported, we can move on to loading our test data. TIME – time points of measured pain score and plasma concentration (in hrs). and 3 to 8 hours.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

Ontotext

APRIL 3, 2024

So, this is a big driver for the outcome because when you are saving money for the business, you can measure it and see its value. Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. It’s not about just hitting the quarterly numbers. Maybe later.

Technology 59

Technology Risk Digital Transformation Measurement 59

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 140

Cost-Benefit Metrics Insurance Measurement 140

Alation

SEPTEMBER 28, 2022

Automated testing to ensure data quality. Alation provides robust DataOps solutions that help you foster collaboration, build trusted data solutions, automate testing & monitoring, and visualize data pipelines. Daily Interactions. Easy-to-experiment data development environment. Monitoring and reporting of processes.

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

Insight

APRIL 28, 2020

How will they interact with product, engineering, sales, or marketing? you’re looking for a collaborator who can work and communicate well with you and your team, as well as anyone else that interacts with your team. provide an opportunity to measure both. What to evaluate: How will this person contribute to your culture?

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

bridgei2i

APRIL 28, 2020

And obviously, such times call for truly unprecedented measures. And so that process with curation or identifying which data potentially is a leading indicator and then test those leading indicators. It’s wonderful to have leadership that is encouraging of experiments, that kind of experimentation and innovation.

Enterprise 103

Enterprise Data Analytics Analytics Forecasting 103

Insight

MARCH 12, 2020

I tested several different flavors of BERT for use as synopsis classifiers before settling on the DistilBERT model from Hugging Face. One way that we can get around this is to use the proportion of tags that fall into a given class as a measure of our degree of confidence in that class association. In other words, if 0.1%

Modeling 59

Modeling Metadata Publishing Sales 59

O'Reilly on Data

SEPTEMBER 15, 2020

This in turn would increase the platform’s value for users and thus increase engagement, which would result in more eyes to see and interact with ads, which would mean better ROI on ad spend for customers, which would then achieve the goal of increased revenue and customer retention (for business stakeholders).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. This is one of the marketing reporting template VPs, C-level executives and seniors can use to their strategic advantage and interact with each metric displayed on the screen. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI. It is similar to R&D.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

JULY 31, 2016

The analysis can be straightforward, especially when it's safe to assume that individual observations of an outcome measure are independent. At the end of the semester, you administer a proficiency test to the students and compare test performance across the groups. However, this is not always the case.

Experimentation 42

Experimentation Testing Measurement Metrics 42

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Bonus: Interactive CD. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

AWS Big Data

JULY 26, 2023

Using augmented ML search and generative AI with vector embeddings Organizations across all verticals are rapidly adopting generative AI for its ability to handle vast datasets, generate automated content, and provide interactive, human-like responses.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

AUGUST 12, 2013

Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. Last Interaction/Last Click Attribution model. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

The Unofficial Google Data Science Blog

MARCH 22, 2018

But what if users don't immediately uptake the new experimental version? Background At Google, experimentation is an invaluable tool for making decisions and inference about new products and features. For example, we might want to stop the process if we measure harmful effects early. What if their uptake rate is not uniform?

Experimentation 62

Experimentation Measurement Modeling Statistics 62

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Cloudera

JUNE 6, 2019

When a mix of batch, interactive, and data serving workloads are added to the mix, the problem becomes nearly intractable. We sometimes refer to this as splitting “dev/test” from “production” workloads, but we can generalize the approach by referring to the overall priority of the workload for the business. Cloudera Manager 6.2

Metadata 85

Metadata Data Lake Optimization Strategy 85

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

The beliefs of this community are always evolving, and the process of thoughtfully generating, testing, refuting and accepting ideas looks a lot like Science. It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. And I doubt it is going to happen soon.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. I know that you even realize Why is ever easier to accomplish (usability studies are economical, surveys and testing platforms start at the sweet price of free!).

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Domino Data Lab

AUGUST 26, 2019

This control prevents overfitting and reduction in predictive accuracy on new test data. If we don’t like the result of testing after training, we can also select an entirely different learning machine with different internals. We can take this model to other, novel data and perform a final hold-out test assessment.

Testing 79

Testing Modeling Machine Learning Metrics 79

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. "So what if no one interacted with your Twitter feed, at least they saw it! "It's

B2B 167

B2B Metrics Testing Recreation/Entertainment 167