Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Takes three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. How about magazines?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. Having read this post what might be the biggest downside to experimentation? We have to do Email Marketing.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. If you have an effective Care content strategy, some Social Networks can solve for Care as well. Big mistake. Human vs. Business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Marketing 164

Marketing Insurance Visualization IT 164