DataRobot

JANUARY 13, 2022

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. To move from experimental AI to production-level, trustworthy, and ROI-driven AI, it’s vital to align data scientists, business analysts, domain experts, and business leaders to leverage overlapping expertise from these groups.

ROI 52

ROI Machine Learning Experimentation Data Science 52

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. The need for an experimental culture implies that machine learning is currently better suited to the consumer space than it is to enterprise companies. AI doesn’t fit that model.

Management 327

Management Machine Learning Experimentation Metrics 327

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. A key trend is the adoption of multiple models in production.

Cost-Benefit 91

Cost-Benefit Modeling Manufacturing Interactive 91

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs. This allowed us to derive insights more easily.”

Digital Transformation 85

Digital Transformation Cost-Benefit Informatics Data mining 85

FineReport

DECEMBER 11, 2019

Pay attention to the profound influence of social media on consumer behavior; present new consumer behavior characteristics in the new network environment; analyze new hotspot marketing and consumption events. The rapid development of the Internet and the mobile communication market has created a large amount of data.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. What do you recommend to organizations to harness this but also show a solid ROI? Can you tell me a bit more about your role at Protegrity?

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Every marketing channel we have access to, solves for some audience intent. The brand and performance ROI to the company is clear and direct.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? You can define models using a straightforward logical syntax and solve them with fast convex optimization.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. Not Marketing.

Management 68

Management Experimentation Testing Metrics 68