O'Reilly on Data

MARCH 31, 2020

Instead of writing code with hard-coded algorithms and rules that always behave in a predictable manner, ML engineers collect a large number of examples of input and output pairs and use them as training data for their models. The model is produced by code, but it isn’t code; it’s an artifact of the code and the training data.

Management 332

Management Machine Learning Experimentation Metrics 332

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. We have to have a robust Affiliate network.

Measurement 119

Measurement Advertising Testing Marketing 119

IBM Big Data Hub

APRIL 18, 2024

While these large language model (LLM) technologies might seem like it sometimes, it’s important to understand that they are not the thinking machines promised by science fiction. Most experts categorize it as a powerful, but narrow AI model. A key trend is the adoption of multiple models in production.

Cost-Benefit 99

Cost-Benefit Modeling Manufacturing Interactive 99

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

DataRobot Blog

JULY 28, 2022

Companies are emphasizing the accuracy of machine learning models while at the same time focusing on cost reduction, both of which are important. In addition to the accuracy of the models we built, we had to consider business metrics, cost, interpretability, and suitability for ongoing operations. Sensor Data Analysis Examples.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

CIO Business Intelligence

OCTOBER 18, 2023

Of roughly 2,500 CIOs surveyed recently by Gartner, 9% say they have already deployed gen AI applications, and a staggering 55% say they will deploy large language models (LLMs) in production by the end of 2025. in concert with Microsoft’s AI-optimized Azure platform. John Spottiswood, COO of Jerry, a Palo Alto, Calif.-based

Risk 141

Risk Manufacturing Enterprise Technology 141

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. One instance of how that exploration led to real business benefits was with the application of machine learning to predict optimal product formulation using a set of desired consumer benefits. The team was given time to gather and clean data and experiment with machine learning models,’’ Crowe says.

Experimentation 133

Experimentation Consulting Technology Machine Learning 133

CIO Business Intelligence

JUNE 28, 2023

Experimentation with a use case driven approach. For those companies that have chosen to experiment, they’re doing so largely in a controlled sandbox environment, with an emphasis on learning and understanding how to pair the technology with human capabilities to optimize for value and risk. Artificial Intelligence, Generative AI

Enterprise 52

Enterprise Experimentation Risk Data-driven 52

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Ontotext

MARCH 29, 2021

The authors of RDF-star proposed a new short syntax and because of its elegance, GraphDB optimized its persistence to nearly double the loading speed for dataset with lots of statement-level metadata. Now every PG can be efficiently represented as an RDF model. Ontotext: What is the significance of RDF-star?

Metadata 59

Metadata IT Modeling Experimentation 59

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. I've gone through the five stages in the Kubler-Ross model. silverlinings.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Ontotext

NOVEMBER 2, 2023

The data itself is stored in a way that is not optimal for extracting insight. However, it will take effort to formalize a shared semantic model that can be mapped to data assets, and turn unstructured data into a format that can be mined for insight. This is partly because integrating and moving data is not the only problem.

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Web Data Quality: A 6 Step Process To Evolve Your Mental Model. How Do I Measure Success? What's The Fix?

KPI 124

KPI Metrics Measurement ROI 124

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. As data science work is experimental and probabilistic in nature, data scientists are often faced with making inferences.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively. Pilots can offer value beyond just experimentation, of course.

Cost-Benefit 140

Cost-Benefit Metrics Insurance Measurement 140

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . Analytical SQL workloads use aggregates and joins heavily.

Data Warehouse 85

Data Warehouse Optimization Analytics Sales 85

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Multi-Channel Attribution Models. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

O'Reilly on Data

OCTOBER 19, 2021

Let’s start by considering the job of a non-ML software engineer: writing traditional software deals with well-defined, narrowly-scoped inputs, which the engineer can exhaustively and cleanly model in the code. Not only is data larger, but models—deep learning models in particular—are much larger than before.

IT 346

IT Testing Experimentation Software 346

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., This is often referred to as the positivity assumption.

Statistics 44

Statistics Optimization Modeling Experimentation 44

O'Reilly on Data

SEPTEMBER 15, 2020

In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., PyTorch, TensorFlow, reinforcement learning, self-supervised learning).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It’s important to understand that ChatGPT is not actually a language model. with specialized training.

IT 262

IT Modeling Testing Risk 262

IBM Big Data Hub

OCTOBER 20, 2023

Artificial intelligence platforms enable individuals to create, evaluate, implement and update machine learning (ML) and deep learning models in a more scalable way. AI platforms assist with a multitude of tasks ranging from enforcing data governance to better workload distribution to the accelerated construction of machine learning models.

Machine Learning 83

Machine Learning Manufacturing Cost-Benefit Deep Learning 83

DataKitchen

APRIL 13, 2021

DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. Observe, optimize, and scale enterprise data pipelines. . DataOps requires that teams measure their analytic processes in order to see how they are improving over time.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Cloudera

APRIL 26, 2023

With cloud operating models, decision making can be accelerated, leading to competitive advantages and increased revenue. These include data recovery service, quota management, node harvesting, optimizing TCO, and more. Reduced cost by optimizing compute utilization to run more analytics with the same hardware allocation.

Cost-Benefit 63

Cost-Benefit Optimization Experimentation Software 63

CIO Business Intelligence

JULY 7, 2023

Tip 1: Embrace the need for balance Hybrid work models have shifted the goalposts for just about all organizational objectives, especially in terms of providing employee experiences that are both productive and secure. They are expected to make smarter and faster decisions using data, analytics, and machine learning models.

Measurement 122

Measurement Risk Experimentation Enterprise 122

CIO Business Intelligence

JUNE 6, 2023

And the market for doing so remains robust for corporations looking to make the most of the model. CIOs should define a specialized co-creation model , optimized for collaborating with startups, that can be very different from their in-house development strategies and partnerships with larger service providers.

Key Performance Indicator 105

Key Performance Indicator Cost-Benefit Enterprise Experimentation 105

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. What's possible to measure. What's not possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

MAY 8, 2019

Paco Nathan’s latest article features several emerging threads adjacent to model interpretability. I’ve been out themespotting and this month’s article features several emerging threads adjacent to the interpretability of machine learning models. Machine learning model interpretability. Introduction. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66