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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

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Bringing an AI Product to Market

O'Reilly on Data

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Without clarity in metrics, it’s impossible to do meaningful experimentation. When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ).

Marketing 362
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The top 15 big data and data analytics certifications

CIO Business Intelligence

Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers that you have the right skillset. Organization: AWS Price: US$300 How to prepare: Amazon offers free exam guides, sample questions, practice tests, and digital training.

Big Data 126
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What is a DataOps Engineer?

DataKitchen

DataOps enables: Rapid experimentation and innovation for the fastest delivery of new insights to customers. Clear measurement and monitoring of results. Instead of focusing on a narrowly defined task with minimal testing and feedback, DataOps focuses on adding value. Create tests. Measure success. Low error rates.

Testing 152
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Designing A/B tests in a collaboration network

The Unofficial Google Data Science Blog

We present data from Google Cloud Platform (GCP) as an example of how we use A/B testing when users are connected. Experimentation on networks A/B testing is a standard method of measuring the effect of changes by randomizing samples into different treatment groups. This could create confusion.

Testing 58
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

present a significant barrier to adoption of the latest and greatest approaches. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. Build multiple MVPs to test conceptually and learn from early user feedback.

Insurance 250
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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure.