Smart Data Collective

JULY 9, 2023

One report found that global e-commerce brands spent over $16.7 These tools provide comprehensive reports and analyses that can help you understand user behavior on your website, giving you insight into vital metrics, conversion funnels, and geographical and demographic data. billion on analytics last year.

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

The Unofficial Google Data Science Blog

JULY 22, 2020

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

Experimentation 95

Experimentation Statistics Testing Strategy 95

CIO Business Intelligence

AUGUST 16, 2023

But today, Svevia is driving cross-sector digitization projects where new technology for increased safety for road workers and users is tested. We put sensors in the vessels, and with the measurement data we receive, we can see how full they are and plan the routes accordingly,” says Andreas Bäckström, a business developer at Division Drift.

Risk 96

Risk Cost-Benefit Digital Transformation Internet of Things 96

Domino Data Lab

JUNE 13, 2019

Recently, Chhavi Yadav (NYU) and Leon Bottou (Facebook AI Research and NYU) indicated in their paper, “ Cold Case: The Lost MNIST Digits ”, how they reconstructed the MNIST (Modified National Institute of Standards and Technology) dataset and added 50,000 samples to the test set for a total of 60,000 samples. Did they overfit the test set?

Testing 83

Testing Data Science Experimentation Metadata 83

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. To support verification in these areas, a product manager must first ensure that the AI system is capable of reporting back to the product team about its performance and usefulness over time.

Management 244

Management Metrics Machine Learning Modeling 244

Ontotext

FEBRUARY 14, 2024

Data integration If your organization’s idea of data integration is printing out multiple reports and manually cross-referencing them, you might not be ready for a knowledge graph. How do you measure its utility? We find that as great as SHACL is at ensuring the data quality, testing the RDF pipelines is another matter.

Recreation/Entertainment 105

Recreation/Entertainment Data Integration Modeling Data Quality 105

Smart Data Collective

FEBRUARY 4, 2020

Phase 0 is the first to involve human testing. Phase I involves dialing-in the proper dosage and further testing in a larger patient pool. In a report on the failure rates of drug discovery efforts between 2013 and 2015, Richard K. Researching and developing new drugs involves multiple steps called “Phases.”

Experimentation 100

Experimentation Testing Modeling Strategy 100

CIO Business Intelligence

APRIL 4, 2022

The early days of the pandemic taught organizations like Avery Dennison the power of agility and experimentation. We are just starting to come back into the office, but in six months we’ll have a much better measure” of efficiencies gained. “I Employee crowdsourcing can yield breakthrough ideas.

Experimentation 133

Experimentation Interactive Business Objectives Manufacturing 133

CIO Business Intelligence

OCTOBER 9, 2023

But while the report found that growth was important, it was outranked by improving the customer experience and operational excellence. Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. That is a tall order for CIOs, who feel the pressure to do it all.

Strategy 137

Strategy Technology Experimentation Testing 137

CIO Business Intelligence

FEBRUARY 21, 2023

“Becoming the best connected brewer is making sure we strengthen the relationships with our customers, consumers, suppliers and employees in a context that’s fully digital,” he says, who reports into the CDO and was previously senior director for global information services. There’s also a growing emphasis on improving team performance.

Digital Transformation 105

Digital Transformation Sales Experimentation Optimization 105

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 141

Risk Manufacturing Enterprise Technology 141

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 97

Cost-Benefit Modeling Manufacturing Interactive 97

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. " Right-time. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

DECEMBER 4, 2020

Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). Once all packages have been imported, we can move on to loading our test data. TIME – time points of measured pain score and plasma concentration (in hrs). and 3 to 8 hours.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Cloudera

FEBRUARY 16, 2022

blueberry spacing) is a measure of the model’s interpretability. They define each stage from data ingest, feature engineering, model building, testing, deployment and validation. Each AMP consists of a working prototype for a ML use case together with a research report. The complete list is shown below: Model Lineage .

Machine Learning 83

Machine Learning Modeling Metadata Recreation/Entertainment 83

Domino Data Lab

AUGUST 6, 2021

The early definition now accepted as standard in the industry is: “The use of models invariably presents model risk, which is the potential for adverse consequences from decisions based on incorrect or misused model outputs and reports.” Model implementation. Also beware using a model outside of the environment for which it was designed.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

The Unofficial Google Data Science Blog

JULY 31, 2016

The analysis can be straightforward, especially when it's safe to assume that individual observations of an outcome measure are independent. At the end of the semester, you administer a proficiency test to the students and compare test performance across the groups. When analyzing the outcome measure (e.g.,

Experimentation 42

Experimentation Testing Measurement Metrics 42

Alation

SEPTEMBER 28, 2022

Automated testing to ensure data quality. Monitoring and reporting of processes. This includes everything from data storage and warehousing solutions to artificial intelligence and analytics reporting tools. Technical environments and IDEs must be disposable so that experimental costs can be kept to a minimum. Simplicity.

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. Make experimentation cheap and understand the cost of bad decisions. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. You can use the Top Conversion Paths report. But show the actual report.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ Usually at least a test. And I doubt it is going to happen soon.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

OCTOBER 19, 2010

If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). To be an Analysis Ninja, and part of a successful web business, embrace Web Analytics 2.0

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. At the highest level, across visits by focusing on unique people, the report shows the role search plays in driving conversions. From there, jump to my personal favorite report in MCF, Assisted Conversions. See Page Value there?

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JULY 18, 2011

You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. You’re trying to measure how well you are doing to: Send emails.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. 6 Reporting is not Analysis. Refuse Report Requests.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

NOVEMBER 5, 2007

Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. 2) You can execute based on a priority (here is mine: Voice of Customer, Outcomes, ClickStream, Testing, Competitive Intelligence).

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Sure you've heard of A/B and multivariate testing.

Analytics 71

Analytics Metrics Measurement Testing 71