CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. They invest in cloud experimentation.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. What do you recommend to organizations to harness this but also show a solid ROI? And then there is the Cloud.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. You'll measure Task Completion Rate in 4Q (below). Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Because Likes (and +1s, Followers) measure a fleeting Hello.

Marketing 166

Marketing Metrics Advertising Measurement 166