Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. To support verification in these areas, a product manager must first ensure that the AI system is capable of reporting back to the product team about its performance and usefulness over time.

Management 244

Management Metrics Machine Learning Modeling 244

DataKitchen

OCTOBER 5, 2021

DataOps enables: Rapid experimentation and innovation for the fastest delivery of new insights to customers. Instead of focusing on a narrowly defined task with minimal testing and feedback, DataOps focuses on adding value. Create tests. Test data automation – create test data for development on-demand.

Testing 157

Testing Dashboards Measurement Experimentation 157

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

NOVEMBER 17, 2008

There is a tendency to think experimentation and testing is optional. Just don't fall for their bashing of all other vendors or their silly claims, false, of "superiority" in terms of running 19 billion combinations of tests or the bonus feature of helping you into your underwear each morning. And I meant every word of it.

Testing 112

Testing Experimentation Risk Optimization 112

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Octopai

OCTOBER 26, 2022

When DataOps principles are implemented within an organization, you see an increase in collaboration, experimentation, deployment speed and data quality. SPC is the continuous testing of the results of automated manufacturing processes. SPC tests can do the same thing for the data flowing through your pipelines.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting.

KPI 124

KPI Metrics Measurement ROI 124

Domino Data Lab

DECEMBER 4, 2020

Having calculated AUC/AUMC, we can further derive a number of useful metrics like: Total clearance of the drug from plasma. Domino Lab supports both interactive and batch experimentation with all popular IDEs and notebooks (Jupyter, RStudio, SAS, Zeppelin, etc.). The area under the first moment curve would respectively be.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

Occam's Razor

MAY 15, 2006

Add to this the fact that now there is a massive proliferation of tools that will instantly create reports presenting data in every conceivable slice, graph, table, pivot or dump that you can imagine the challenge. Experimentation/Testing (the latest new and cool thing to do, a/b or multivariate).

Metrics 100

Metrics Experimentation Testing Interactive 100

Cloudera

APRIL 9, 2021

The third video in the series highlighted Reporting and Data Visualization. Reporting – data warehousing & dashboarding. A/B testing). Since our goal is to optimize part production we’ve chosen the Gradient Boost Regression model that has shown best metrics (accuracy and AOC) for our particular ECC dataset.

Machine Learning 98

Machine Learning Forecasting Manufacturing Predictive Analytics 98

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

Experimentation 61

Experimentation Testing Statistics Metrics 61

datapine

MAY 20, 2020

To put the power of CRM software (or customer relationship management dashboard software) into a living, breathing, real-world perspective, we’ll explore CRM dashboards in more detail, starting with basic definitions of such dashboards and reports while considering how you can use CRM dashboard software to your business-boosting advantage.

Dashboards 265

Dashboards Reporting KPI Visualization 265

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Cloudera

FEBRUARY 16, 2022

They define each stage from data ingest, feature engineering, model building, testing, deployment and validation. Each AMP consists of a working prototype for a ML use case together with a research report. Model performance metrics together with input features, predictions and potentially ground truth values, can be tracked over time.

Machine Learning 83

Machine Learning Modeling Metadata Recreation/Entertainment 83

CIO Business Intelligence

JUNE 27, 2022

Tyson: You’re coming up to two years since you added Sentry’s ability to monitor for performance which has some pretty fine-grained metrics in terms of identifying where bottlenecks are located in code. Tyson: Sentry is able to instrument a variety of languages and frameworks for automated error reporting. I thought, really?!

Software 113

Software Experimentation Testing Marketing 113

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: Reporting Squirrels vs. Analysis Ninjas. No company hires anyone called a Reporting Squirrel. It is specific, it is, this will not surprise you, impactful. #12:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. At the highest level, across visits by focusing on unique people, the report shows the role search plays in driving conversions. From there, jump to my personal favorite report in MCF, Assisted Conversions. See Page Value there?

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Usually at least a test. Likely not. Omniture cannot save you. Only you can save yourself.

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

JULY 31, 2016

At the end of the semester, you administer a proficiency test to the students and compare test performance across the groups. For example, you might compare the average test score among students exposed to the new curriculum to the average score among the controls. Sounds straightforward, right?

Experimentation 42

Experimentation Testing Measurement Metrics 42

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. What report would you want to see on conversion attribution that would help you decide where to spend?? Then I'm using data from the standard Days to Conversion report to limit who gets credit (no one beyond 27!).

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). The simplest way to start is to look at your Assisted Conversions report in Google Analytics. From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Let's go!

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. 6 Reporting is not Analysis. Refuse Report Requests.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

OCTOBER 19, 2010

If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. A geo experiment is an experiment where the experimental units are defined by geographic regions. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend.

Advertising 42

Advertising Testing Sales Statistics 42

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. While that’s a limitation, there are reports of promised functionality not yet available.

Cost-Benefit 124

Cost-Benefit Advertising Experimentation Software 124

Occam's Razor

NOVEMBER 5, 2007

Every solid web decision making program (call it Web Analytics or Web Metrics or Web Insights or Customer Intelligence or whatever) in a company will need to solve for the Five Pillars: ClickStream, Multiple Outcomes, Experimentation & Testing, Voice of Customer and Competitive Intelligence. Idiot proof fast installation.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. The closer you can get to her (direct report?) Sometimes it is that they don't follow the 10/90 rule.

Analytics 95

Analytics Data-driven Marketing Sales 95

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

Uncertainty makes data science different from the mere reporting of facts. If three users saw a video and all three liked it, then it is valid to report an observed Like Rate of 100%. It was now a business decision to decide whether to pursue this radical strategy given the projected hit to metrics. Figure 1: A video from fluff.ai

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

FEBRUARY 7, 2011

I open GA's keyword report. But each keyword gets "credit" for other metrics. For paid search keyword reporting (volumes, competitive performance, CPS's etc.) please refer to the controlled experimentation section, page 205, in the book for more. And to visualize it in a report. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. I know that you even realize Why is ever easier to accomplish (usability studies are economical, surveys and testing platforms start at the sweet price of free!).

Analytics 116

Analytics Cost-Benefit Testing Optimization 116