CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. Pilots can offer value beyond just experimentation, of course.

Cost-Benefit 52

Cost-Benefit Metrics Insurance Measurement 52

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. 2) Engagement On Social Media.

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? You can define models using a straightforward logical syntax and solve them with fast convex optimization.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. Usually at least a test. This is sad. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Experimentation and Testing Tools [The "Why" – Part 1]. Not a single one.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

AUGUST 1, 2023

Justin Rodenbostel, EVP at SPR, says, “Search for opportunities to leverage GPT-4 and LLM for optimizing activities like customer support, especially regarding automating tasks and analyzing large quantities of unstructured data.” Improving customer support is a quick win for delivering short-term ROI from LLMs and AI search capabilities.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Experimentation 98

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It incentivises sub optimal behavior in your employees/agencies. Takes three months. Not going to happen.

Marketing 166

Marketing Metrics Advertising Measurement 166