Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Notice nothing is categorized or tagged in the pictures above. Google Photos has to be able to recognize the content all on it’s own. Machine Learning | Marketing.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Since this is such an important page (home pages, FTW!),

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Summary : Here are some implementation best practices, in no apparent order of importance… # 1: Tag all your pages. # 3: Tags should be inline. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 4, 2010

Recently on behalf of Market Motive, my start up that focuses on online marketing education , I had the opportunity to offer one scholarship for the latest round of Master Certification in Web Analytics. The huge header on the website is causing the main content to be visible to only 40% of the website visitors. Home Buyers?

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

JUNE 25, 2012

For example, they'll explicitly implement a tracking solution (like SiteCatalyst, comScore), typically via JavaScript tags, or an advertising solution (like DoubleClick, Kenshoo) or social buttons/commenting systems. Cookies are always set on behalf of the website owner.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Smart Data Collective

SEPTEMBER 17, 2019

While SEO professionals know the importance of incorporating organic SEO services that utilize AI into their marketing plan, especially to businesses with a physical location, there are still a lot of small businesses who do not include local SEO tactics in their marketing plan. Optimize your website and meta tags for local keywords.

Strategy 66

Strategy Technology Marketing Optimization 66

Sisense

JULY 24, 2020

Airports and airlines have embraced the concept of smart self-service, from online check-in and print-at-home bag tags to automated baggage drop. Leveraging data for targeted marketing is more critical than ever right now. Sarah Prawl is a seasoned marketer with a passion for storytelling and content creation.

Data-driven 96

Data-driven Cost-Benefit Interactive Marketing 96

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

NOVEMBER 15, 2010

Starting points for gaps in your online marketing efforts. This is the very first place I end up because the first thing I want to know is how savvy the company is about online marketing. All other site data comes second because if you stink at online marketing then there is not much of a victory to be had by torturing website data.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

JANUARY 30, 2012

One day, Google Analytics will default to be the Home tab when you log in, but until that blessed day arrives, just click on the Home icon in the orange top navigation. It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events).

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Tag Management. Get a tag management tool. Justin Dux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). It takes approximately six minutes to set up a A/B test with it (if your content is ready).

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. First , what we want to know is: How often does this page act as our home page (Entrances) and how well is it doing its job (Bounces)? Here it is.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. In our case it is right there staring us in the face on the home page: Free Daily Credit Card Monitoring! Our work lacks purpose. It is that simple.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MAY 18, 2010

don't allow you to do on the fly segmentation of all your data (not without asking you to change javascript script tags every time you need to segment something, or not without paying extra or paying for additional "data warehouse" solutions). If they see so many pages what type of content are they interested in (politics?

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet, yet, yet, yet… there is so much we can do.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

NOVEMBER 17, 2008

Tom has tried this with many many Marketers, and its so true: If you have two different pages you want to test, it takes six and a half minutes for you to configure, test (QA) and launch a A/B test. 5 Tags, CMS, Reports & Regressions: All Included! Or three different hero images on the home page. 2 Six And A Half Minutes.

Testing 112

Testing Experimentation Risk Optimization 112

CIO Business Intelligence

APRIL 12, 2022

trillion in 2021, according to financial market data provider Refinitiv. Already this year, there are numerous smaller M&A deals, as enterprise software providers buy their way into new markets or acquire new capabilities rather than develop them in house. Infosys buys oddity for digital marketing capabilities.

Enterprise 143

Enterprise Technology Consulting Software 143

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! You did not allow them to tag your site, right? Identify changes in your marketing mix/strategy.

Metrics 155

Metrics Reporting IT Advertising 155

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52