Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. Please do sign up. But, first, as you've come to expect from this blog… Context…. Should you own or rent? Unselfishness.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

CIO Business Intelligence

APRIL 19, 2022

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. Freelance and contract work is not a new trend. But studies confirm that the number of these workers and their percentage of the tech workforce are on the rise.

IT 98

IT Cost-Benefit Strategy Consulting 98

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 107

Marketing Analytics ROI Data-driven 107

Smart Data Collective

JUNE 24, 2022

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Using QR Codes and Data Analytics Helps Companies Bolster their Marketing Strategies.

Marketing 132

Marketing Strategy Data Analytics Analytics 132

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. No business can afford to be without it.

Marketing 128

Marketing Strategy Optimization Analytics 128

Smart Data Collective

JUNE 24, 2021

If you are looking to grow or gain new leads as a business, you are going to need to take an in-depth look and your marketing and how you want to approach content. It is easier to flush out your marketing strategy with the use of marketing automation and analytics tools.

Marketing 88

Marketing Strategy Analytics Marketing Analytics 88

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns. If software vendors have their way, the answer is likely to involve more artificial intelligence. year on year in the first 11 months of 2023, AI or no AI.

Sales 96

Sales Software Forecasting Statistics 96

Smart Data Collective

JULY 11, 2022

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 109

Data mining Cost-Benefit Marketing Big Data 109

Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. In this article, we look at how data impacts marketing.

Marketing 132

Marketing Data-driven Software Marketing Analytics 132

Analytics Vidhya

MARCH 28, 2023

Email automation is a game-changer for businesses, but with AI, it’s becoming even more powerful! AI-powered email automation tools use ML algorithms to analyze data and optimize campaigns, delivering personalized content to each recipient.

Optimization 310

Optimization Analytics Marketing Analytics IT 310

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Juice Analytics

JULY 16, 2021

The work of a marketing analytics can be more like cooking. But if you are starting your career in analytics, it is worth asking yourself: Who do I want to be? The details of visual presentation are critical when it comes to food and to data. But there is comparison that I had missed: Cooking vs. Baking. Baking is different.

Visualization 95

Visualization Marketing Analytics Measurement Testing 95

Smart Data Collective

DECEMBER 14, 2021

While these data collection methods are widespread and still used to great success, several other strategies are used, such as managing transactions and analyzing market analytics. You will be able to use them to scrape data on the public web and then categorize it with your data archiving tools. Closing Thoughts.

Data Collection 124

Data Collection Statistics Data-driven Marketing Analytics 124

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. It is marketing’s future. Through marketing analytics tools, you’ll be able to learn how users came across your site.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

Sisense

JULY 1, 2021

This explosion in marketing teams turning to technology to support their efforts was already underway by the time COVID-19 emerged, but the changes forced by the pandemic only pushed it further, faster. What does this mean for marketing and for marketers? Big impact, after all, is the end goal of augmented marketing.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients.

Metrics 96

Metrics Dashboards Interactive Visualization 96

datapine

MAY 28, 2019

Top Tips To Create A Modern BI & Analytics Project. To be able to fully reap the rewards that an analytics project and BI can deliver to your organization, it is not just significant to own the KPI management process. To get started in this journey, here are the top 5 tips to successfully create a BI project.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

BizAcuity

NOVEMBER 15, 2022

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. The need for Hyper-Personalization in 2022. and by product life-cycle.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

Data-driven 129

Data-driven Marketing Strategy ROI 129

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Analytics can also help optimize meta titles and meta descriptions.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Jen Stirrup

JANUARY 2, 2020

I have added some guidelines for using Power BI with marketing and sales data. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Part 2 – Overview of Analytics for Marketing.

Business Intelligence 75

Business Intelligence Analytics Sales Big Data 75

Smart Data Collective

MARCH 29, 2021

Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.

Marketing 124

Marketing Metrics Descriptive Analytics Predictive Analytics 124

Alation

JUNE 6, 2022

One session we’re all looking forward to is “ Snowflake on Snowflake: How and Why We Built our Marketing Analytics Ecosystem ,” which details how the modern data stack of Alation, Snowflake, DBT, and Fivetran power Snowflake’s own marketing analytics. Make sure to catch it Tuesday, June 14, at 3:30 p.m. Healthcare.

Data Governance 59

Data Governance Marketing Analytics Insurance Sales 59

Smart Data Collective

AUGUST 19, 2023

In the rapidly evolving landscape of digital marketing, brands are constantly on the lookout for innovative ways to engage with audiences. Analyzing User Interaction and Feedback There is a reason that businesses spend over $10 billion on marketing analytics. It helps them get better engagement.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 73

Marketing Management Optimization Cost-Benefit 73

Smart Data Collective

SEPTEMBER 9, 2020

While there are many tools to help you see how online marketing campaigns , you might feel stuck when it comes to phone analytics. If you understand how your marketing phone calls go, your company can become more competitive. Phone Analytics is the Future of Marketing. Analytics can change the way marketers work.

Marketing 92

Marketing Analytics B2B Big Data 92

David Menninger's Analyst Perspectives

FEBRUARY 8, 2021

Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze.

Machine Learning 337

Machine Learning Modeling Analytics Sales 337

Smart Data Collective

OCTOBER 31, 2021

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology. Price segment for goods.

Analytics 110

Analytics Data mining Analytics Technologies Sales 110

BizAcuity

APRIL 1, 2023

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. and by product life-cycle.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Consulting 99

Consulting Data-driven Marketing Strategy 99

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. For example, if your bank notices a strange series of purchases on your credit card, it can automatically freeze the account and notify you of the threat. Reduced Manual Procedures.

Big Data 121

Big Data Machine Learning Statistics Predictive Analytics 121

datapine

FEBRUARY 17, 2023

Like this, companies of all sizes and industries can enhance their analytical efforts by providing a centralized and fully customizable experience to employees across all levels of the business or to any clients or external stakeholders. On one side, it will help clients and investors to remember your brand.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. These dashboards are designed to provide teams with a real-time window into marketing performance.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Smart Data Collective

FEBRUARY 26, 2024

The marketing profession is expected to spend $6.41 billion on analytics this year. Any seasoned affiliate marketer will tell you that data is key to success. This has been true years before big data made its mark […]

Marketing 95

Marketing Data-driven Big Data Analytics 95