Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). Why is this reality not smacking some sense into your marketing strategy? Consider it.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Operating across three layers—Data, Application, and Presentation—FineBI integrates data preparation, visualization, sharing, and management to address complex technological challenges effectively. These metrics are instrumental in devising marketing campaigns and sales strategies aimed at enhancing customer engagement and satisfaction.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. Measuring final outcome, instead of what job the page is trying to do. Revenue increased.

Experimentation 101

Experimentation Testing Optimization Marketing 101

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Listen Now BRIDGEi2i presents a podcast on the changing SCM landscape in the aftermath of COVID-19.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

bridgei2i

JUNE 3, 2020

To manage the emerging and unforeseen challenges, companies need to invest in data ecosystems, analytics capabilities, and tools that can help accelerate their digital transformation journeys, for business continuity in the present and resilience for the future. Preferences have changed in favour of local products, news and content.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

JUNE 6, 2007

In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60