Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What is the effect of our mobile paid search strategy on our offline sales? What is the cost for us to earn $1.00

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Assaf Cohen, who runs Solitaire Bliss , a company that makes games for publishers, explains, “Follow up emails are incredibly important. Special deals: Offering a discount on a client’s next order is a good strategy for increasing customer retention. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

FEBRUARY 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. One of my strategies is to create an ideas democracy. This one strategy will set your company apart. So delicious.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

This is where data-driven content marketing strategies can prove fruitful. Why You Need to Focus on Data-Driven Content Marketing. To make your brand recognizable and preferred by the target audience, you need to leverage big data to harness the power of content marketing. You can use big data to achieve this.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Do you recommend a consulting approach strategy rather than a CDO strategy? It is meant to be a desk-reference for that role for 2021.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 5: What-if Analysis Models.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136