Marketing Analytics Measurement Publishing Strategy 
Occam's Razor
JANUARY 7, 2019
Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. An additional delightful benefit: I find that getting Marketers to obsess about landing pages forces them to audit the user experience, something worth its weight in gold. It genuinely is a good thought.
Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.
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Occam's Razor
MARCH 7, 2016
Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.
Occam's Razor
JANUARY 4, 2022
None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.
Smart Data Collective
NOVEMBER 20, 2022
An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. Publish content frequently.
Smart Data Collective
JANUARY 26, 2022
Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year. What is Legal Analytics?
Occam's Razor
FEBRUARY 7, 2022
This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels.
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