Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

JULY 3, 2019

Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. Let’s get going. What Are Social Media KPIs?

Metrics 219

Metrics KPI Strategy ROI 219

Sisense

SEPTEMBER 3, 2020

Depending on the size and objectives of the enterprise, they may report to a Chief Scientist, CTO (Chief Technical Officer), CMO (Chief Marketing Officer) or even directly to the CEO. This includes database modeling, metrics definition, dashboard design , and creating and publishing executive reports. Data Analyst.

Statistics 97

Statistics Metrics Visualization Finance 97

Smart Data Collective

AUGUST 21, 2019

75% of companies fear that competitors will disrupt the industry and steal market share through better utilization of big data. According to Gartner, companies that use predictive business performance metrics will increase their profitability by 20%. The reason for the boom in big data is that the ROI is incredibly high.

Big Data 81

Big Data Modeling ROI Metrics 81

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

SEPTEMBER 6, 2022

Modern content performance reports in the shape of an interactive online dashboard present an intuitive and accessible way to assess your content’s success and its ROI in real-time and in one centralized location. Let’s get started! What Is Content Reporting? What Is A Content Dashboard?

Dashboards 179

Dashboards Reporting ROI Metrics 179

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

JANUARY 18, 2023

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. This insightful report displays relevant metrics such as the top-performing agents, net promoter score, and first contact resolution rate, among others.

Reporting 201

Reporting Metrics Dashboards Visualization 201

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. Exclusive Bonus Content: Take Full Advantage of Social Platforms!

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

DECEMBER 11, 2019

SaaS is taking over the cloud computing market. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. Gartner predicts that the service-based cloud application industry will be worth $143.7

Software 314

Software Cost-Benefit Data Processing Data-driven 314

IBM Big Data Hub

MARCH 26, 2024

Our clients are improving their ability to measure and track progress against ESG metrics, while concurrently operationalizing sustainability transformation. Have the sustainability goals evolved in response to recent regulation or market shifts? How aligned is the sustainability strategy to the business strategy?

Measurement 61

Measurement Metrics Strategy Reporting 61

CIO Business Intelligence

APRIL 22, 2024

Additionally, he launched Marcum Technology, which brings some of the tech products that his IT department creates for Marcum to the market. He has divided his 170 workers into two groups, with 60% of them focused 100% on digital transformation and the remainder focused on operational IT. These changes, he says, were an imperative.

IT 107

IT Data-driven Strategy Consulting 107

CIO Business Intelligence

SEPTEMBER 21, 2022

While the passage and enforcement of GDPR, CCPA in California, and other data regulations may have once been seen as seismic events affecting brands and publishers alike, they’ve actually been a forcing function for companies to organize their data, remove data silos, and clearly document what they have access to and how it can be used.”.

Risk 95

Risk Data Lake Marketing Interactive 95

datapine

JULY 24, 2019

Approaches to communication are changing, and success in today’s technology-driven world correlates directly to the quantity rather than the quality of one’s information—metrics relating to the business, the client, the competitor, and the market. Remember, informed decision-making for maximum ROI is the whole point!

Dashboards 148

Dashboards Business Intelligence Visualization KPI 148

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Insight

FEBRUARY 19, 2020

Building Models to Predict Movie Profitability Here I use profitability as the metric of success for a film and define profitability as the return on investment (ROI). The ROI is simply the fraction of the budget that the movie makes back at the box office (i.e., ROI = Profit/Budget). 158% (median ROI of 82%)!

Risk 67

Risk ROI Modeling Metrics 67

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Not Marketing. When I say embarrass your senior management that's what I mean.

Management 68

Management Experimentation Testing Metrics 68

CIO Business Intelligence

NOVEMBER 29, 2022

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. High-value data products can have board-level KPIs and metrics associated with them. It’s the foundational architecture and data integration capability for high-value data products.

Data Architecture 105

Data Architecture Data Integration IoT Strategy 105

datapine

SEPTEMBER 16, 2022

Now that you’re sold on the power of data analytics in addition to data-driven BI, it’s time to take your journey a step further by exploring how to effectively communicate vital metrics and insights in a concise, inspiring, and accessible format through the power of visualization. back on every dollar spent. click for book source**.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

datapine

APRIL 15, 2020

In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. That way, the stakeholder’s ROI can be maximized while agilists can truly manage change instead of preventing it.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Smarten

JANUARY 7, 2020

The design of modern BI tools recognizes the reality of time-sensitive, rapidly changing business markets and competitive positioning and provides more options and flexibility to support data popularity, Social BI and power users within the organization. Original Post: What is Modern BI and How is it Different From Traditional BI?

IT 52

IT Business Intelligence ROI Reporting 52

The Unofficial Google Data Science Blog

DECEMBER 4, 2019

The ROI of human involvement When it comes to human involvement, the key difference is in the magnitude of costs associated with any one forecast cycle. This defines the ROI on the investment of human time. Over the life of the forecast, the data scientist will publish historical accuracy metrics.

Forecasting 113

Forecasting Data Science Statistics Uncertainty 113

Andrew White

JANUARY 9, 2022

I try to relate as much published research as I can in the time available to draft a response. We will publish a new Top Trends for D&A for 2022 in a couple of months. What is a Market? . – There remains some confusion in the market concerning citizen data scientists and even citizenry in general.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Domino Data Lab

FEBRUARY 4, 2019

In other words, your talk didn’t quite stand out enough to put onstage, but you still get “publish or perish” credits for presenting. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. A free mini-book about the second survey, Evolving Data Infrastructure, just published.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. O’Reilly Media published our analysis as free mini-books: The State of Machine Learning Adoption in the Enterprise (Aug 2018).

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Smart Data Collective

FEBRUARY 14, 2023

The good news is that predictive analytics technology is making it easier for people to boost their ROI and tweak their portfolios to align with their investment goals. Therefore, these metrics are likely to be used by most predictive analytics tools used to ascertain risk.

Predictive Analytics 107

Predictive Analytics Management Analytics Risk 107

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Andrew White

JANUARY 11, 2021

Gartner also published the same piece of research for other roles, such as Application and Software Engineering. How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Jet Global

MARCH 24, 2024

Non-profit metrics quantify the organization’s many endeavors in extending its impact on society. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue. How to choose the right non-profit metrics?

Metrics 52

Metrics Reporting KPI Measurement 52

Jet Global

JUNE 24, 2021

Non-profit metrics quantify the organization’s many endeavours in extending its impact on society. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue. How to choose the right non-profit metrics?

Metrics 98

Metrics Reporting KPI Measurement 98

Jet Global

JUNE 24, 2023

Non-profit metrics quantify the organization’s many endeavours in extending its impact on society. Both structures aim to claim a bigger share of the market; however, most non-profit businesses engage in developing KPIs that measure societal influence as opposed to revenue. How to choose the right non-profit metrics?

Metrics 52

Metrics Reporting KPI Measurement 52

Jet Global

NOVEMBER 16, 2022

Inventory KPIs and metrics are crucial aspects of the reporting process. Why Inventory KPIs and Metrics Are Essential for Reporting? Tracking inventory KPIs and metrics allows businesses to identify areas in their business that need improvement and attention. You can run this metric over days, weeks, months, or years.

Metrics 52

Metrics Reporting KPI Cost-Benefit 52

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52