Analytics Vidhya

JUNE 21, 2023

Introduction Time-series forecasting plays a crucial role in various domains, including finance, weather prediction, stock market analysis, and resource planning. Accurate predictions can help businesses make informed decisions, optimize processes, and gain a competitive edge.

Forecasting 313

Forecasting Finance Optimization Modeling 313

Smarten

MAY 16, 2019

Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. View the Marketing Optimization Use Case Slide Share. Customer Churn.

Predictive Analytics 56

Predictive Analytics Optimization Marketing Analytics 56

Smart Data Collective

SEPTEMBER 10, 2022

A growing number of businesses have invested in AI to improve their business models. As a result, the market for AI technology is projected to be worth over $420 billion by 2028. One of the most important applications of AI is in marketing. A number of AI tools have made marketing creatives higher quality than ever.

Marketing 128

Marketing Technology Advertising Optimization 128

Smart Data Collective

JANUARY 19, 2023

Reasons for Cost Optimization Cost optimization is an important part of any organization’s DevOps strategy. By optimizing costs, organizations can maximize their profits and keep up with the ever-changing business landscape. But what are some of the reasons why DevOps teams should consider cost optimization?

Optimization 114

Optimization Cost-Benefit Software Measurement 114

Smart Data Collective

FEBRUARY 9, 2022

Luckily, there are a few analytics optimization strategies you can use to make life easy on your end. Helps you to determine areas of abnormal losses and profits to optimize your trading algorithm. Enables animation and object modeling of 3D charts for better analysis and testing.

Visualization 133

Visualization Optimization Analytics Testing 133

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. An omnichannel provider enhances marketing in different ways.

Marketing 120

Marketing Sales Advertising Strategy 120

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2

Data-driven 100

Data-driven Marketing Advertising Big Data 100

CIO Business Intelligence

NOVEMBER 16, 2023

A large language model (LLM) is a type of gen AI that focuses on text and code instead of images or audio, although some have begun to integrate different modalities. But there’s a problem with it — you can never be sure if the information you upload won’t be used to train the next generation of the model.

Modeling 132

Modeling Enterprise Marketing Sales 132

Smart Data Collective

OCTOBER 13, 2021

It’s similar to prices – price optimization through machine learning is a great tool to grow your revenue. What can you learn from real-market examples? Figuring out the best pricing model can be tricky. By processing and analyzing big amounts of data, they can help you establish optimized pricing plans. How exactly?

Machine Learning 126

Machine Learning Optimization Software Modeling 126

CIO Business Intelligence

MARCH 22, 2022

Nvidia is hoping to make it easier for CIOs building digital twins and machine learning models to secure enterprise computing, and even to speed the adoption of quantum computing with a range of new hardware and software. Nvidia claims it can do so up to 45,000 times faster than traditional numerical prediction models.

Modeling 126

Modeling Machine Learning Forecasting Optimization 126

Smarten

MAY 9, 2024

No matter the reason or the goal, when an enterprise chooses the right Augmented Analytics solution and carefully plans for and executes its implementation, it can optimize business results, reduce expenses and improve its market position, customer satisfaction and user adoption, and it is key to transforming business users to Citizen Data Scientists (..)

Optimization 52

Optimization Analytics Marketing Enterprise 52

Smart Data Collective

DECEMBER 13, 2021

More companies are using sophisticated data analytics and AI tools to overhaul their business models. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 136

Data-driven Marketing Strategy Big Data 136

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 76

Marketing Management Optimization Cost-Benefit 76

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

CIO Business Intelligence

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

Marketing 98

Marketing B2B Finance Consulting 98

IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. To stay on top of these frequent changes in demand, it is imperative that organizations evaluate their business model and develop the ability to adapt in real-time. In addition, teams can perform cost/price analyses in real time, turning these changes into insights.

Marketing 75

Marketing Cost-Benefit Optimization Digital Transformation 75

Smart Data Collective

MAY 2, 2019

Big data has been especially important for optimizing their marketing campaigns. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies. Knowledge of the market. They are resourceful.

Big Data 111

Big Data Optimization Modeling Deep Learning 111

Smart Data Collective

JULY 20, 2022

A growing number of businesses use big data technology to optimize efficiency. While there are various interpretations or models to address such problems, Lean Thinking can contribute to the implementation of more optimal projects for a business. Monitor Markets for Profitability. Advantages in applying Lean Thinking.

Data-driven 125

Data-driven Optimization Big Data Data Strategy 125

Cloudera

DECEMBER 20, 2022

In that sense, access to the auction is more conservative and can lead to inefficiencies in the use of assets, as some of the energy produced may be discarded if it is not saleable in the intraday market. With the right insights, energy production from renewable assets can be optimized and better predict the future of supply and demand.

Optimization 80

Optimization Data Analytics Analytics Cost-Benefit 80

BizAcuity

JULY 13, 2021

Optimize your Go To Market: The gaming business consists of various applications like the gaming platforms (Casino, Live Dealer, Poker, Sports, Bingo, etc.), account platform, payment, affiliate, loyalty system, bonus and promotion systems, financial application, CRM system, and many others.

Optimization 52

Optimization Marketing Analytics Data Warehouse 52

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well.

Strategy 102

Strategy Optimization Analytics B2B 102

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

datapine

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Reporting 247

Reporting Marketing KPI Dashboards 247

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Then they must choose a financial model, whether an even split, fixed, or proportional model.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

KDnuggets

SEPTEMBER 7, 2022

In this how-to, we’ll build a model to uncover which paths in user journeys have the biggest impact on product goals (e.g. You can use it to improve products or optimize marketing campaigns, or as a base for deeper user behavior analyses. conversion).

Modeling 116

Modeling Optimization Marketing IT 116

IBM Big Data Hub

FEBRUARY 29, 2024

The transition to the foundation model era signifies a substantial change in how professionals use technology to enhance their digital strategies. By using cutting-edge technology, professionals can optimize decision-making processes and enhance operational efficiency.

Modeling 54

Modeling Optimization Interactive Strategy 54

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 122

Marketing Data-driven Cost-Benefit ROI 122

Smart Data Collective

DECEMBER 19, 2021

Besides, libraries like Pandas and Numpy make Python one of the most efficient technologies available in the market. Besides, Python allows creating data models, systematizing data sets, and developing web services for proficient data processing. Data Preprocessing is a Requirement. Somewhat becomes slow in computation.

Optimization 135

Optimization Machine Learning Data mining Statistics 135

CIO Business Intelligence

FEBRUARY 1, 2023

As organizations of all stripes continue their migration to the cloud, they are coming face to face with sometimes perplexing cost issues, forcing them to think hard about how best to optimize workloads, what to migrate, and who exactly is responsible for what. It’s an issue that’s coming to the fore with the steady migration to the cloud.

Optimization 109

Optimization Cost-Benefit Consulting Strategy 109

Smart Data Collective

MAY 8, 2022

The customer service analytics market is projected to be worth $46.6 Data Analytics Transforms the Fleet Management Industry’s Customer Service Model. GPS fleet tracking is one of the main reasons the fleet management market is expected to reach $30 billion this year. billion by 2030. Keep reading to find out.

Optimization 104

Optimization Data Analytics Management Analytics 104

DataRobot

AUGUST 27, 2021

A university can use AI to better manage student applications with a machine learning model that can predict whether a prospective student will apply. These actions can increase the marketing conversion rate and help a university become more cost-effective. Individuals who will identify as at-risk students. See DataRobot in Action.

Optimization 97

Optimization Cost-Benefit Machine Learning Risk 97

IBM Big Data Hub

JULY 25, 2023

Smart grids turn this model on its head. This software, and the insights it provides, can help providers predict demand patterns, identify potential issues and optimize the distribution network. However, to really maximize the benefits of a smart grid, power companies must implement effective optimization strategies as well.

Optimization 62

Optimization Technology Measurement Cost-Benefit 62

Jet Global

FEBRUARY 5, 2024

Improper load optimization: Often caused by inefficient planning and inadequate utilization of cargo space, leading to poor transportation efficiency such as half-full containers. Consumers and investors alike are prioritizing eco-friendly practices, and those who leverage data for impactful change will win market share and loyalty.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52

Cloudera

JULY 15, 2021

Across the industry, the pandemic caused a huge breakdown in model performance due to the change in macroeconomic conditions and government stimulus packages. Modeling that was previously well established – for both commercial and consumer lines – became less reliable. Low Probability, High Impact Events Readiness.

Risk 98

Risk Optimization Management Insurance 98

Occam's Razor

SEPTEMBER 15, 2011

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. Data-driven marketing strategies are becoming more important than ever.

Marketing 103

Marketing Data Analytics Analytics Big Data 103