Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 122

Marketing Data-driven Cost-Benefit ROI 122

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. Data-driven marketing strategies are becoming more important than ever.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

AUGUST 21, 2023

The fitness tracker analytics market size was worth over $44 billion last year. Their integrated fitness programming model is designed to meld different aspects of fitness into a holistic approach seamlessly. Big data has led to some major changes in the fitness industry. Now, let’s break down the exam structure.

ROI 81

ROI Data Analytics Analytics Big Data 81

CIO Business Intelligence

JUNE 6, 2023

It is a formula designed to help businesses assess the potential value of a new investment or initiative and typically has been used for ‘business investments’ such as a new marketing campaign, or building a new manufacturing plant. As such, this value approach is baked into how we are taking Cloudera’s new products to market.

Optimization 52

Optimization Cost-Benefit ROI Data-driven 52

Smarten

MAY 17, 2024

The organization looks for a solution that is easy enough for its business users and intuitive enough to produce clear results; one that also provides sophisticated functionality and features and will produce a suitable Return on Investment (ROI) and Total Cost of Ownership (TCO). It also optimizes its resources, knowledge and time.

Analytics 52

Analytics Predictive Modeling ROI Cost-Benefit 52

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

BizAcuity

APRIL 25, 2022

Marketing a business with legal and regulatory complications is no less than navigating a minefield. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing matters.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

Smarten

JUNE 8, 2023

External forces from the global pandemic, combined with market competition have created an expectation on the part of team members who want to be able to work from home or other locations. Improved Time-to-Market No business can afford to fall behind! Today’s work environs are increasingly flexible.

Optimization 67

Optimization Enterprise Business Intelligence Predictive Modeling 67

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

CIO Business Intelligence

FEBRUARY 1, 2024

When organizations buy a shiny new piece of software, attention is typically focused on the benefits: streamlined business processes, improved productivity, automation, better security, faster time-to-market, digital transformation. What is TCO and why is it important? A full-blown TCO analysis can be complicated and time consuming.

Software 126

Software Enterprise Cost-Benefit ROI 126

Smart Data Collective

JANUARY 27, 2022

More businesses than ever are transitioning to data-driven business models. They have heard that big data can be useful, so they invest in it without much consideration for their ROI. There are dozens of providers on the market and it’s important that you find one who meets your specific needs. #3 What are you waiting for?

Optimization 105

Optimization IT Big Data Cost-Benefit 105

Smart Data Collective

JANUARY 27, 2020

The market for affiliate marketing is expected to reach $8.2 The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. No wonder, more or less but the majority of marketers have already applied them both at their campaigns. billion by 2022.

Marketing 107

Marketing Advertising Business Intelligence Machine Learning 107

DataRobot Blog

NOVEMBER 8, 2022

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model.

Predictive Analytics 59

Predictive Analytics Marketing Analytics Data-driven 59

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Google Optimize will be one of your BFFs in this quest. Does swapping out male model posters for cute animals triple sales?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time. characters, words, or sentences).

Cost-Benefit 290

Cost-Benefit Advertising ROI Machine Learning 290

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

APRIL 25, 2024

With questions around ROI, increasing outlay, and corporate scrutiny on IT cost savings on the rise, CIOs must know not only what contributes to their organization’s overall cloud spend but also how to optimize it. Evolving enterprise needs often outpace the product roadmaps of SaaS cost optimization solutions providers.

Management 108

Management Optimization Strategy Enterprise 108

Rocket-Powered Data Science

FEBRUARY 12, 2021

One can automate a very complicated and time-consuming process, even for a one-time bespoke application – the ROI must be worth it, to justify doing this only once. IA incorporates feedback, learning, improvement, and optimization in the automation loop. The average ROI from RPA/IA deployments is 250%.

ROI 234

ROI Digital Transformation Reporting Machine Learning 234

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Learn, get better, try some more.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66 for every $1 they invest in data analytics.

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

Cloudera

OCTOBER 30, 2023

Innovation and digital transformation can be accelerated in the cloud, taking advantage of the pay-as-you-go model, with no upfront payment and faster time to market. The FinOps framework is helping organizations to obtain the best ROI for their cloud transformation.

Analytics 77

Analytics Cost-Benefit ROI Business Objectives 77

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 107

Strategy Management Key Performance Indicator ROI 107

Anmut

MARCH 22, 2023

Data maturity models are a crucial step for any organisation looking to improve their data, informing if your current data practices are helping, or holding back, your business. ? Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

CIO Business Intelligence

MARCH 11, 2024

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. The funding model also changes – for nearly all verticals.

Manufacturing 78

Manufacturing Cost-Benefit Finance Marketing 78

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

IBM Big Data Hub

NOVEMBER 6, 2023

can analyze high-level customer trends and market forces — as well as specific customer data and historical transactions — to recommend products that meet each SMB’s particular needs. Through workload optimization, watsonx.data can reduce the cost of an enterprise’s data warehouse by up to 50%.

Cost-Benefit 104

Cost-Benefit Enterprise ROI Data Warehouse 104

CIO Business Intelligence

AUGUST 4, 2023

Software-as-a-service (SaaS) has witnessed explosive growth over the past few years, as vendors, thought leaders, and CIOs have hailed the enhanced efficiency, lower costs, and reduced time to benefit the model can deliver. Here are the most important strategies to avoid SaaS bloat.

Strategy 95

Strategy Cost-Benefit ROI Software 95

Smart Data Collective

AUGUST 25, 2020

The digital marketing field has become far more datacentric in recent years. Web developers utilized data to some capacity as well, but marketers rarely considered doing so. Big data has become critical to the evolution of digital marketing. Hadoop technology is helping disrupt online marketing in various ways.

Data mining 109

Data mining Metadata Big Data ROI 109

IBM Big Data Hub

APRIL 18, 2024

While these large language model (LLM) technologies might seem like it sometimes, it’s important to understand that they are not the thinking machines promised by science fiction. Most experts categorize it as a powerful, but narrow AI model. A key trend is the adoption of multiple models in production.

Cost-Benefit 91

Cost-Benefit Modeling Manufacturing Interactive 91

CIO Business Intelligence

OCTOBER 30, 2023

Disruption has moved from the exception to the norm With disruption now a constant rather than one-off event, organizations must be able to quickly react to change with agility across all aspects of their operating models. It’s no longer sufficient to pursue after-the-fact transformations.

Digital Transformation 141

Digital Transformation Risk Management IoT Cost-Benefit 141

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 113

ROI Cost-Benefit KPI Uncertainty 113

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively.

Cost-Benefit 139

Cost-Benefit Metrics Insurance Measurement 139

IBM Big Data Hub

OCTOBER 24, 2023

Making the right technology investment decisions today is critical to building competitive advantage, fueling innovation and driving ROI. Organizations need simplified, integrated and automated solutions to help optimize IT spend, improve operations and drive greater financial returns. And by acquiring Apptio Inc.

Consulting 79

Consulting Manufacturing Optimization Data-driven 79

Smarten

MARCH 19, 2019

In today’s competitive business market, every senior executive looks at risk, value and calculations like return on investment (ROI) and total cost of ownership (TCO) before approving a budget. Original Post: Proven, Rapid ROI Assures Project Funding for Augmented Analytics Projects.

ROI 40

ROI Analytics Cost-Benefit Predictive Modeling 40

DataRobot Blog

AUGUST 18, 2022

Challenges in inventory management, demand forecasting, price optimization, and more can result in missed opportunities and lost revenue. Retailers and manufacturers that incorporate AI in supply chain management greatly enhance their ability to forecast demand, manage inventory, and optimize price. Application of AI in Supply Chain.

Manufacturing 98

Manufacturing Cost-Benefit Forecasting Data-driven 98

Rocket-Powered Data Science

OCTOBER 6, 2023

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Another way of saying this is: given some desired optimal outcome Y, what conditions X should we put in place.

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157