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Predictive Analytics Use Case: Online Target Marketing!

Smarten

To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Marketing Optimization.

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AI In Analytics: Today and Tomorrow!

Smarten

The use of Generative AI, LLM and products such as ChatGPT capabilities has been applied to all kinds of industries, from publishing and research to targeted marketing and healthcare. Gartner recently estimated that the market for AI software will be nearly $134.8 billion, with the market growing by 31.1% in next several years.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. genetic counseling, genetic testing).

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Data analytics is used across disciplines to find trends and solve problems using data mining , data cleansing, data transformation, data modeling, and more. Business analytics also involves data mining, statistical analysis, predictive modeling, and the like, but is focused on driving better business decisions.

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Assisted Predictive Analytics Benefits All Team Members!

Smarten

Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Why the focus on predictive analytics? Data Scientists can create and re-purpose analytical models and focus on strategic initiatives.

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Smarten Augmented Analytics Launches PMML Integration Capability!

Smarten

Smarten has announced the launch of Predictive Model Mark-Up Language (PMML) Integration capability for its Smarten Augmented Analytics suite of products. Simply create the predictive model, using your favorite platform, export the model as a PMML file and import that model to Smarten.

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Using generative AI to accelerate product innovation

IBM Big Data Hub

We’ll discuss select high-impact product use cases that demonstrate the potential of AI to revolutionize the way we develop, market and deliver products to customers. Stacking strong data management, predictive analytics and GenAI is foundational to taking your product organization to the next level.