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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Research firm Gartner defines business analytics as “solutions used to build analysis models and simulations to create scenarios, understand realities, and predict future states.”. Business analytics also involves data mining, statistical analysis, predictive modeling, and the like, but is focused on driving better business decisions.

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AI In Analytics: Today and Tomorrow!

Smarten

The use of Generative AI, LLM and products such as ChatGPT capabilities has been applied to all kinds of industries, from publishing and research to targeted marketing and healthcare. Gartner recently estimated that the market for AI software will be nearly $134.8 billion, with the market growing by 31.1% in next several years.

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Smarten Augmented Analytics Launches PMML Integration Capability!

Smarten

Smarten has announced the launch of Predictive Model Mark-Up Language (PMML) Integration capability for its Smarten Augmented Analytics suite of products. Simply create the predictive model, using your favorite platform, export the model as a PMML file and import that model to Smarten.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Like a vast majority on planet Earth, I love data visualizations. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Data visualized is data understood. Be it looking at 1.1 Be it looking at 1.1 More useful.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Take a class in data visualization. Anyone can make a complicated visual, it takes someone very special (you!)

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

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3 Things Citizen Data Scientists Need in Predictive Analytics!

Smarten

The technology research firm, Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Market Changes. Hypothesis Testing. Access to Flexible, Intuitive Predictive Modeling.