datapine

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Streaming market data, news feeds, or sending a budget alert can be introduced to a service without a complete overhaul. Embrace incremental progress.

Strategy 101

Strategy Data Strategy ROI Cost-Benefit 101

CIO Business Intelligence

JANUARY 25, 2024

Two-thirds of risk executives surveyed by Gartner consider gen AI a top emerging risk. McAfee counters that such risks are manageable. These risks are things you have to worry about with any other large-scale database technology project—but they’re not terrifying, and you have a great deal to gain,” says McAfee.

Strategy 101

Strategy Risk ROI Sales 101

BizAcuity

APRIL 25, 2022

Marketing a business with legal and regulatory complications is no less than navigating a minefield. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing matters.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

CIO Business Intelligence

JUNE 8, 2023

I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years.

Marketing 111

Marketing Recreation/Entertainment Interactive Risk 111

CIO Business Intelligence

APRIL 18, 2022

Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. Data is what economists would call a non-rival risk, non-depleting progenitor of assets,” Laney says.

ROI 116

ROI IT Dashboards Sales 116

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 122

Marketing Data-driven Cost-Benefit ROI 122

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 82

Marketing Technology Advertising ROI 82

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 107

Data-driven Marketing Big Data Sales 107

Smart Data Collective

NOVEMBER 18, 2021

It is a vital to any company that wants to succeed in all but the least competitive markets. In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. Longer buying cycles, more risk, and larger transactions.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

Smart Data Collective

MARCH 23, 2023

The ROI of creating their own AI applications can be massive, but they still need to use them cost-effectively. It also has the added bonus of getting your product to market faster, allowing you to generate revenue sooner. Automations reduce the risk of human error, leading to higher accuracy and reliability.

Software 115

Software Strategy Cost-Benefit Testing 115

CIO Business Intelligence

APRIL 24, 2024

The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots. CIOs will need to focus on aligning AI-driven solutions with broader business strategies, ensuring seamless integration into existing processes while addressing potential challenges like data security and ethical AI use.

Enterprise 127

Enterprise Digital Transformation Consulting Risk 127

IBM Big Data Hub

JUNE 20, 2023

Here’s what you need to know in order to build a successful strategy. We’ll go deeper into EAMs, the technologies underpinning them and their implications for asset lifecycle management strategy in another section. What is an asset? First, let’s talk about what an asset is and why they are so important.

Strategy 74

Strategy Management Cost-Benefit IoT 74

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

CIO Business Intelligence

MAY 9, 2024

They should lead the efforts to tie AI capabilities to data analytics and business process strategies and champion an AI-first mindset throughout the organization. Companies want candidates who can drive innovation, deliver meaningful business results, and work closely with other leaders to manage risks.

Risk Management 138

Risk Management Risk Cost-Benefit Technology 138

CIO Business Intelligence

JULY 20, 2023

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.” Yet every member of your team is marketing your IT organization every day.

Marketing 75

Marketing Technology Strategy ROI 75

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

Alation

FEBRUARY 13, 2020

Hundreds to thousands of employees at more than 130 enterprises are using Alation to do everything from create a data culture to drive a customer-first strategy. There is plenty of market validation for the value of data catalogs. The research examined the potential ROI enterprises realize by deploying Alation.

ROI 52

ROI Cost-Benefit Unstructured Data Data Lake 52

Smart Data Collective

SEPTEMBER 19, 2022

They can also anticipate industry trends, assess risks, and make strategic steps to elevate the customer experience. Improving Risk Assessment. Data analytics fintech provides crucial information financial institutions need to build a robust risk assessment strategy. Forecasting Future Market Trends.

Big Data 129

Big Data ROI Measurement Risk 129

Smart Data Collective

JANUARY 30, 2023

So, how can one create software with as little risk as possible? When used appropriately, it can significantly improve your overall ROI. That way, they can spot the advantages and downsides, and you can get the precious feedback sooner than later — all without wasting money on placing the product on the market and advertising it.

Software 97

Software Strategy Testing Advertising 97

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 124

ROI Cost-Benefit KPI Uncertainty 124

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. There are a lot of strategies that you can use to improve the quality of your information. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

CIO Business Intelligence

AUGUST 30, 2023

Corporate projects are classically evaluated on standard matrices such as return on investment (ROI), break-even period, and capital invested. To capitalize on the gains offered by digital technologies, CIOs are building technology portfolios by allocating diverse investments based on prospective risk, reward, and value.

Digital Transformation 105

Digital Transformation Experimentation ROI Risk 105

CIO Business Intelligence

FEBRUARY 7, 2024

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As APIs remain central to tech strategy and are more vital than ever due their use by LLMs, including OpenAI plugins,” says O’Neill.

Business Objectives 124

Business Objectives Cost-Benefit Strategy Data-driven 124

CIO Business Intelligence

MARCH 3, 2024

And only 45 percent of CISOs were very or somewhat concerned about the risks of unsecured printers, compared to 72 percent of CIOs. Quocirca said this disconnect between the views of CIOs and CISOs on print security could prevent companies from determining the true level of risk. Using zero trust.

IT 110

IT Measurement Risk Testing 110

CIO Business Intelligence

OCTOBER 31, 2023

Because IT and sales teams often have different priorities, coordination on goals and strategies must be intentional to ensure objectives are aligned, Balkis says. Jackson Enterprise Technology’s Vashisht believes that AI, and generative AI in particular, provide great promise for sales and marketing applications.

Sales 122

Sales IT Enterprise Technology 122

CIO Business Intelligence

JULY 17, 2023

To weather volatile stock markets, investors rebalance their portfolios often, dumping some stocks while picking up others based on trends. Professional investors factor in certain financial targets and risk tolerance as they pursue maximum ROI. Just as investors play financial markets, IT leaders navigate technology trends.

Cost-Benefit 89

Cost-Benefit Optimization ROI Strategy 89

CIO Business Intelligence

MARCH 30, 2022

Using data to implement and improve processes lets organizations take advantage of the rapidly-evolving field of machine learning to gain significant ROI. Investment in emerging technology is both a risk/reward assessment and an investment/return decision. Chief Risk Officer (CRO) – Emerging technology brings new risks.

Technology 97

Technology Internet of Things ROI IoT 97

Smart Data Collective

AUGUST 24, 2021

Big data has been incredibly valuable in the marketing industry. In a world where consumers are increasingly suspicious of the motives of companies and corporations, it’s important to establish a strong relationship with your target market. Even the most successful marketing campaigns have a shelf life. A tailored approach.

Big Data 123

Big Data Advertising Interactive Marketing 123

CIO Business Intelligence

MARCH 23, 2023

As the world continues to experience economic uncertainty, IT leaders look to tighten budgets, consolidate tools and resources, and generally become more risk-averse when evaluating new investments. So how can you request a new investment from your decision-makers while ensuring minimal costs and maximum ROI this year?

Scorecard 59

Scorecard Cost-Benefit ROI IT 59

IBM Big Data Hub

SEPTEMBER 6, 2023

When the market changes or a new opportunity comes up, businesses need the flexibility to adjust their financial plans quickly. While organizations gather data and undergo detailed reviews to craft a budget, the market doesn’t stand still. Unanticipated risks Good budgeting plans for risks.

Forecasting 86

Forecasting Marketing Risk Sales 86

Smart Data Collective

APRIL 3, 2022

This is a huge market driven by AI technology that is expected to be worth $19 billion by 2024. As AI technology has improved, algorithmic trading has become more effective and given traders the opportunity to realize higher ROIs. This figure appears to have improved as AI helped boost their ROI. What is algorithmic trading?

Technology 95

Technology Cost-Benefit ROI Strategy 95

CIO Business Intelligence

SEPTEMBER 11, 2023

In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. Digital-first and data/AI are the two key pillars of TIAA’s business strategy and a core part of its broad tech transformation. At his company, anyway. He initiated the creation of a comprehensive operating model.

Digital Transformation 135

Digital Transformation ROI Strategy Technology 135

Smart Data Collective

JUNE 15, 2022

From the most basic to the most complicated concerns, data may assist guide your decision-making strategy. You may go beyond mere purchase behavior by incorporating social media activity into marketing techniques specific to your key demographics. This will immediately improve your leads. Improve pricing decisions.

Advertising 97

Advertising Cost-Benefit ROI Sales 97

CIO Business Intelligence

AUGUST 23, 2022

Technology that minimizes operational risk and provides advanced data management and protection that spans the entire edge-to-core continuum. 1 Source: IDC InfoBrief sponsored by Aruba, a Hewlett Packard Enterprise company, Network as a Service: State of the Market, Doc # US48894322, Mar 2022. Transitioning to Business Value .

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

CIO Business Intelligence

MAY 11, 2022

Companies that do not anchor to brand purpose run the risk of spending millions on technologies that do not align to what customers care about. Otherwise, risks include lags in response time, a shortfall in anticipating customer needs, a reduction in customer trust and damage to the CX. Implement change enablement.

ROI 103

ROI Digital Transformation Risk Optimization 103