Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. We need hard metrics because we’re running 800 instances of cloud computers.

Cost-Benefit 122

Cost-Benefit Measurement Optimization Metrics 122

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

JULY 6, 2022

1) What Are Productivity Metrics? 2) How To Measure Productivity? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. For years, businesses have experimented and narrowed down the most effective measurements for productivity. What Are Productivity Metrics? Table of Contents.

Measurement 243

Measurement Metrics KPI Sales 243

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). We can talk about Content AND Marketing AND Measurement. and measurement (soon after!) Optimize your Do content to meet the challenges of digital – mobile and desktop.

Measurement 158

Measurement Marketing Metrics Strategy 158

Anmut

MARCH 22, 2023

A data maturity model helps your company measure its data and business health. Often there is no enterprise data model, meaning more time is spent on data preparation than analysis, and reporting is predominantly manual: KPIs are siloed, and performance is difficult to measure. Why do we need data maturity models?

Measurement 52

Measurement Modeling Data Quality Data Governance 52

Smart Data Collective

NOVEMBER 5, 2023

Performance Measurement There are diverse ways to grasp customer attention in the online space. Measures such as pay-per-click advertisements, email marketing, content marketing, and collaborations with influencers are used to increase brand awareness.

Marketing 103

Marketing Analytics ROI Data-driven 103

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 113

Strategy Management Key Performance Indicator ROI 113

datapine

JULY 26, 2022

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Marketing ROI.

Dashboards 151

Dashboards KPI Metrics Sales 151

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. It lays a core foundation necessary for business planning.

Marketing 109

Marketing Data Analytics Key Performance Indicator Analytics 109

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 105

Data Analytics Analytics Data mining ROI 105

Smart Data Collective

DECEMBER 17, 2021

These insights optimized his marketing efforts for better ROI and conversion rates. The data collection process is an ongoing process that starts with setting goals, defining success metrics , identifying what data needs to be collected, and how it will be gathered. What works for one person might not work for another.

Marketing Analytics 92

Marketing Analytics Marketing Data-driven Analytics 92

O'Reilly on Data

MARCH 31, 2020

Measurement, tracking, and logging is less of a priority in enterprise software. Many consumer internet companies invest heavily in analytics infrastructure, instrumenting their online product experience to measure and improve user retention. What delivers the greatest ROI? How do you select what to work on?

Management 332

Management Machine Learning Experimentation Metrics 332

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). By relying on Google Analytics , you can accurately measure the number of visitors you get from each referring domain, as well as each individual link.

ROI 79

ROI Measurement Metrics Publishing 79

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 86

Marketing Technology Advertising ROI 86

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. Finally, we will show how to combine those metrics with the help of modern KPI software and create professional supply chain dashboards. Your Chance: Want to visualize & track supply chain metrics with ease?

Metrics 260

Metrics KPI Dashboards Sales 260

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

Smart Data Collective

APRIL 5, 2021

To put it into a measurable perspective, the unit of measurement of data storage is not just limited to terabytes or petabytes but has moved beyond to zettabytes which is equivalent to one trillion gigabytes. The analysis provides metrics on overall site visits, consumer segments, bounce rate, page views, and retention time.

Big Data 106

Big Data IT Data-driven Sales 106

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

IBM Big Data Hub

JUNE 29, 2023

Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary costs. First, availability measures the operational capacity of an asset over time. This is why asset reliability is such a critical component of business strategy.

Cost-Benefit 87

Cost-Benefit Measurement Management Predictive Analytics 87

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. You need to use analytics technology to get the most out of your efforts.

Analytics 100

Analytics Marketing Sales Analytics Technologies 100

datapine

APRIL 10, 2019

of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. Measuring your business success on a regular basis is a perfect way to keep track of your performance. Videos engage consumers more effectively. Track Your Success.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

datapine

JANUARY 7, 2020

By gaining the ability to gather, organize and analyze the metrics that are most important to your organization, you stand to make your business empire more intelligent than ever before – and executive reporting and business dashboards will help you do just that. We are indeed living in a time rich in invaluable digital data.

Dashboards 149

Dashboards Reporting KPI Metrics 149

Smart Data Collective

JUNE 14, 2022

Use Data Analytics to Optimize Your Social Media Strategy. While social media marketing can be very beneficial, it won’t have a good ROI if you aren’t making informed decisions when creating content and optimizing your profiles. Check Your Metrics.

Big Data 103

Big Data Data mining Metrics Sales 103

FineReport

MAY 31, 2023

Contemporary dashboards surpass basic visualization and reporting by utilizing financial analytics to amalgamate diverse financial and accounting data, empowering analysts to delve further into the data and uncover valuable insights that can optimize cost-efficiency and enhance profitability.

Dashboards 52

Dashboards Key Performance Indicator Metrics Visualization 52

datapine

NOVEMBER 5, 2019

By harnessing the insights, information, and metrics that are most valuable to key aspects of your business and understanding how to take meaningful actions from your data, you will ensure your business remains robust, resilient, and competitive. The Link Between Data And Business Performance. Primary KPIs: Click-Through-Rate (CTR).

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

IBM Big Data Hub

NOVEMBER 30, 2023

A talent acquisition strategy is a comprehensive plan an organization develops to optimize its talent acquisition—the identification, attraction and retention of the right talent. Measure impact: Use analytics and metrics to assess the effectiveness of branding efforts.

Strategy 69

Strategy Cost-Benefit Consulting Data-driven 69

Sisense

JUNE 24, 2021

A recent study by Learning Pool revealed 76% of mature metrics practices are enabled by technology that integrates data from multiple sources. Understanding data on learning habits and preferences is key to optimizing learning and development (L&D) outcomes in the evolving workplace. Get insights from data faster! Find out how!

Analytics 83

Analytics Measurement Dashboards Optimization 83

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

datapine

MARCH 19, 2019

It offers ease of access through mobile devices, on the go, with critical metrics displayed at-a-glance. Doing so will ensure particular users within your organization can gain access to and interact with the metrics or information that are most valuable to their role with ease. Why Are Mobile Dashboards Important?

Dashboards 112

Dashboards Visualization Metrics KPI 112

IBM Big Data Hub

JUNE 20, 2023

Valuable assets can be complex and markets are always shifting, so during this phase, it’s important to weigh the depreciation of the current asset against the rising cost of maintaining it in order to calculate its overall ROI. These factors can include available resources (e.g.,

Strategy 78

Strategy Management Cost-Benefit IoT 78

Andrew White

DECEMBER 16, 2019

After sifting through several year’s worth of formally written data, analytics, and data and analytics strategies, we found about 85% of them did not include a measurable business outcome. As such an ROI would have been impossible. See Data and Analytics Strategies Need More-Concrete Metrics of Success. It’s called ROAR.

Uncertainty 40

Uncertainty ROI Metrics Strategy 40

Smart Data Collective

JANUARY 5, 2021

But the question that matters is, how can you measure and analyze the true impact of social activity on your sales funnel? Specific metrics can vary from platform to platform. Measuring how and where your leads engage with your sales funnel allows you to create more engaging content at all levels. Impact = ROI.

B2B 124

B2B Sales Marketing Big Data 124

Smart Data Collective

NOVEMBER 29, 2021

They can also optimize their email marketing strategies with sophisticated data analytics interfaces. You need to develop a data-driven approach to content generation and syndication if you want to get the highest ROI from your email marketing campaigns. Key performance metrics are identified and measured.

Data-driven 106

Data-driven Marketing Big Data Sales 106