Smart Data Collective

DECEMBER 13, 2021

The e-commerce sector has been one of the most affected by major advances in data technology. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. billion on big data by 2025.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

IBM Big Data Hub

MARCH 29, 2024

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Customer retention today requires a mix of human operational discipline, human ingenuity, and technological applications, especially artificial intelligence (AI).

Strategy 64

Strategy Cost-Benefit Key Performance Indicator Marketing 64

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 81

Big Data ROI Marketing Advertising 81

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Analytics technology has made it easier than ever to monitor fan engagement.

Analytics Technologies 78

Analytics Technologies Marketing Technology Analytics 78

Smart Data Collective

AUGUST 3, 2023

As the logistics sector continues to expand and evolve, blockchain technology is becoming an integral part of supply chain procedures. The logistics industry is prepared for a technology overhaul, and a distributed ledger is the next big thing due to its transparent records, decreased prices, and efficient route information.

Technology 84

Technology Management Cost-Benefit Manufacturing 84

CIO Business Intelligence

MAY 9, 2022

Enterprise transformation demands technology to work and people to adopt it. If people within the organization are given the right tools and are enabled and empowered to use them, they can achieve the desired intent of technology transformations. Stakeholders must be in initial conversations about technology transformation.

Technology 87

Technology ROI Metrics Digital Transformation 87

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. This strategy aligns well with the concept of a smart cloud.

Optimization 90

Optimization KPI Key Performance Indicator Cost-Benefit 90

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 75

ROI Business Objectives Cost-Benefit Enterprise 75

IBM Big Data Hub

JUNE 20, 2023

Here’s what you need to know in order to build a successful strategy. Digital twin technology: A digital twin is a virtual representation of an asset a company intends to acquire that assists organizations in their decision-making process. What is an asset? Companies use assets to create value.

Strategy 76

Strategy Management Cost-Benefit IoT 76

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Instagram has a sophisticated data analytics platform that makes it easier for advertisers to optimize their strategies for the highest possible ROI.

Data-driven 110

Data-driven Marketing Strategy Big Data 110

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. How to Use Data to Improve Your Email Marketing Strategy. Big data technology has led to advances in personalization.

B2B 106

B2B Data-driven Marketing Strategy 106

IBM Big Data Hub

AUGUST 8, 2023

The very features that make Kubernetes so attractive are also contributing to a complex and dynamic cloud infrastructure, leading to new cost drivers that demand careful attention and optimization strategies. Now available in the IBM Cloud catalog Sign up for a 30-day free trial of StormForge Optimize Live to get started.

Optimization 53

Optimization Cost-Benefit Machine Learning ROI 53

IBM Big Data Hub

NOVEMBER 30, 2023

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

Strategy 68

Strategy Cost-Benefit Consulting Data-driven 68

CIO Business Intelligence

MARCH 30, 2022

In today’s transformative business environment, emerging technology has a decisive role to play in an organization’s innovations, customer experience and overall success. These technologies can help companies create powerful transformations to drive revenue and outshine the competition. Enrich to Empower.

Technology 96

Technology Internet of Things ROI IoT 96

IBM Big Data Hub

SEPTEMBER 6, 2023

Today, AI technologies are being used more widely than ever to generate content, improve customer experiences and deliver more accurate results. Search engine optimization (SEO): Deploying an AI solution to enhance search engine optimization (SEO) helps marketers increase page rankings and develop more sound strategies.

Marketing 85

Marketing Technology Advertising ROI 85

Smart Data Collective

MAY 28, 2019

Big Data Drives the ROI of Digital Marketing. Big data is the backbone of modern digital marketing strategies. It is imperative for the business owner to understand the merits of data analytics in their digital marketing strategy. Technological advancement has turned the world into a global village. Global Marketing.

ROI 86

ROI Big Data Marketing Advertising 86

Smart Data Collective

APRIL 3, 2022

One of the ways to make money through the use of AI technology is with algorithmic trading. This is a huge market driven by AI technology that is expected to be worth $19 billion by 2024. As AI technology has improved, algorithmic trading has become more effective and given traders the opportunity to realize higher ROIs.

Technology 95

Technology Cost-Benefit ROI Strategy 95

Smart Data Collective

AUGUST 15, 2019

However, even the most experienced PPC advertisers don’t appreciate the AI technology behind these platforms. The Proliferation of AI in Google AdWords and Other PPC Strategies. Last year, Search Engine Land’s Frederick Vallaeys wrote an article on the AI technology behind PPC. Benefits of Using AI in Your PPC Strategy.

Optimization 64

Optimization Strategy Advertising Machine Learning 64

CIO Business Intelligence

APRIL 25, 2024

With questions around ROI, increasing outlay, and corporate scrutiny on IT cost savings on the rise, CIOs must know not only what contributes to their organization’s overall cloud spend but also how to optimize it. Evolving enterprise needs often outpace the product roadmaps of SaaS cost optimization solutions providers.

Management 72

Management Optimization Strategy Enterprise 72

Smart Data Collective

NOVEMBER 18, 2021

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies. This will enable you to optimize your business model accordingly.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

CIO Business Intelligence

FEBRUARY 28, 2024

However, a transformative technology known as Software-Defined Wide Area Network (SD-WAN) is making significant waves in India and globally. The technology allows for dynamic rerouting of traffic, prioritization of critical applications, and performance-based routing to optimize network efficiency.

Cost-Benefit 98

Cost-Benefit Digital Transformation ROI Strategy 98

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. Use Your Budget Wisely When Coming Up with a Big Data Strategy.

Optimization 105

Optimization IT Big Data Cost-Benefit 105

Smart Data Collective

NOVEMBER 12, 2021

To address newer challenges, security providers have developed new technologies and strategies to combat evolving threats. To get acquainted with the ways security firms are handling the new breed of threats in cyberspace, here’s a rundown of the notable strategies the leading cybersecurity platforms and security firms are offering.

Strategy 131

Strategy Enterprise Testing Cost-Benefit 131

Smart Data Collective

AUGUST 21, 2023

NASM’s certification programs cover a wide spectrum, including: Certified Personal Trainer (CPT) Corrective Exercise Specialist (CES) Performance Enhancement Specialist (PES) Nutrition Coach (NC) NASM’s curriculum revolves around an evidence-based training approach, aligning with the Optimal Performance Training™ (OPT) model.

ROI 80

ROI Data Analytics Analytics Big Data 80

CIO Business Intelligence

JANUARY 25, 2024

For enterprise executives in 2024, that means right-sizing those expectations and getting to work: justifying the right use cases, forming teams, and tracking progress and ROI. Here are three strategies designed to help CIOs and others maximize their return not just on AI, but all essential tech.

ROI 101

ROI Experimentation Sales Finance 101

CIO Business Intelligence

FEBRUARY 14, 2023

Streaming data technologies unlock the ability to capture insights and take instant action on data that’s flowing into your organization; they’re a building block for developing applications that can respond in real-time to user actions, security threats, or other events. DataStax Real-time data and decisioning First, a few quick definitions.

Data Strategy 110

Data Strategy Strategy Machine Learning Data-driven 110

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Every business user is also a consumer of technology and every business user expects easy access to information on mobile devices.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

Smart Data Collective

JULY 11, 2022

The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Several ways to implement this strategy include paid advertising, influencer marketing, and content marketing.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

Smart Data Collective

NOVEMBER 5, 2023

Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? The benefits are massive.

Marketing 105

Marketing Analytics ROI Data-driven 105

Smart Data Collective

FEBRUARY 21, 2021

A growing number of marketers are using data analytics technology to optimize their lead generation models. But what lead generation strategies can you use in conjunction with your data analytics tools. But what lead generation strategies can you use in conjunction with your data analytics tools. Create Webinars.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

Smart Data Collective

JANUARY 11, 2023

Most of the discussions on the benefits of big data in marketing focus on technology businesses. However, many other small businesses find ways to use data to boost their marketing strategies as well. How Landscaping Companies are Taking Advantage of Big Data to Boost their Marketing Strategies. Use AI for Content Marketing.

Data-driven 99

Data-driven Marketing Advertising Big Data 99

datapine

MARCH 15, 2019

At present, 53% of businesses are in the process of adopting big data analytics as part of their core business strategy – and it’s no coincidence. explore data intelligence technologies, glance at information intelligence, and consider how these activities offer continued value in a real-life business context.

Technology 143

Technology Cost-Benefit KPI Dashboards 143

CIO Business Intelligence

DECEMBER 29, 2023

With the merging of operational efficiency and embracing new technologies, today’s CIOs are under increasing pressure to do more with less and become both technologists and business leaders, says Sunny Azadeh, CIO at digital services company GlobalLogic. “In

Cost-Benefit 138

Cost-Benefit Digital Transformation Consulting Strategy 138

IBM Big Data Hub

JANUARY 15, 2024

Enterprises now recognize the importance of leveraging innovative technologies to drive digital transformation and achieve cost efficiency. However, a lack of precise top-level planning and a narrow focus on technology without integration with business needs led to significant investments with suboptimal results for many companies.

Digital Transformation 74

Digital Transformation Insurance Optimization ROI 74

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 116

Cost-Benefit Measurement Optimization Metrics 116

BizAcuity

APRIL 25, 2022

Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. No ROI, no investment.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

CIO Business Intelligence

FEBRUARY 8, 2023

Both customer and employee experience have seen an accelerated transformation with the introduction of cloud technologies, were significantly affected by the pandemic, and now see a remarkable shift in terms of new approaches in leadership. As customer experience continues to improve, support is needed for the workforce that drives it.

ROI 98

ROI Measurement Data Processing Strategy 98