David Menninger's Analyst Perspectives

OCTOBER 3, 2023

The 2023 Ventana Research Buyers Guide for Analytics and Data research enables me to provide observations about how the market has advanced.

Marketing 276

Marketing Analytics 276

David Menninger's Analyst Perspectives

OCTOBER 5, 2023

The 2023 Ventana Research Buyers Guide for Augmented Analytics research enables me to provide observations about how the market has advanced.

Marketing 248

Marketing Analytics Machine Learning 248

David Menninger's Analyst Perspectives

OCTOBER 17, 2023

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research.

Analytics 167

Analytics ROI Marketing Management 167

David Menninger's Analyst Perspectives

OCTOBER 4, 2023

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research.

Analytics 144

Analytics ROI Marketing Management 144

Smart Data Collective

AUGUST 30, 2022

Prices must account for the company’s key value metric, cost structure, buyer personas, and other factors like competition. When you get the pricing right for your B2B business, you demonstrate your knowledge about buyer personas and their needs. It considers a solution’s costs and benefits rather than its value to buyers.

B2B 130

B2B Analytics Cost-Benefit Metrics 130

Smart Data Collective

FEBRUARY 25, 2021

Any formulation of digital marketing strategy involves four steps, which are: Market Research. Carry out thorough market research, examining your target customers, competitors, and preferences of your target audience. Optimize Buyer Journey. Competitor Research. Buyer Journey Optimization.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

IBM Big Data Hub

DECEMBER 18, 2023

Through decades of research, business thinkers identified several types of business strategy that can help guide an organization’s plans. The value of business strategies Developing a business strategy involves critical thinking and extensive market research.

Strategy 74

Strategy Cost-Benefit Consulting Marketing 74

Jet Global

MAY 14, 2021

This guide updates our ERP thought-leadership rankings for 2021. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital. Columbus is currently serving as Principal at IQMS.

Consulting 97

Consulting Manufacturing B2B Sales 97

CIO Business Intelligence

APRIL 13, 2022

The entire platform is aimed at reducing the number of third-party vendors needed for an enterprise, said Holger Muller, principal analyst, Constellation Research. New enhancements help employees make informed decisions by surfacing personally relevant instructions, training, and analytics along their guided digital journey.

Cost-Benefit 145

Cost-Benefit Measurement Enterprise Management 145

CIO Business Intelligence

JULY 31, 2023

Just look at the stats:Some 45% of 2,500 executives polled for a May 2023 report from research firm Gartner said the publicity around ChatGPT prompted them to increase their AI investments, 70% said their organization is already exploring gen AI, and 19% are in actual pilot or production mode. When should I use it?

Strategy 98

Strategy Risk Enterprise Risk Management 98

Alation

MAY 12, 2023

Jude Children’s Research Hospital – ALSAC when she says: “A data catalog is a necessity for any business that has and uses data. We want our buyers to have robust information about Alation, and to read in-depth reviews from our customers, to ensure our products meet their needs. Knowledge is power!

Metadata 52

Metadata Data Governance Data-driven Sales 52

Smart Data Collective

APRIL 7, 2022

High touch accounts and first time buyers can get the personal attention they need, while buyers who just want speed and simplicity will appreciate how eCommerce lets them skip the phone calls and emails. Helping sales and support staff focus their energy more efficiently is another key part of the picture.

B2B 107

B2B Sales Big Data Cost-Benefit 107

Jet Global

AUGUST 28, 2020

This comprehensive guide ranks today’s top thought leaders in ERP based on their social media presence and publishing frequency. He is a prominent and dynamic keynote speaker and research analyst working with clients on digital innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.

Sales 52

Sales Manufacturing Strategy Software 52

datapine

APRIL 21, 2022

Consideration: This is where you have a set of probable buyers giving it some thought to buying your products and services. Keyword research: Use tools like Ahrefs, SEMrush, Google Ads, etc to identify the right set of keywords to rank better. Here, they are showing more interest than just generating curiosity.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

Alation

MAY 12, 2023

Jude Children’s Research Hospital – ALSAC when she says: “A data catalog is a necessity for any business that has and uses data. We want our buyers to have robust information about Alation, and to read in-depth reviews from our customers, to ensure our products meet their needs. Knowledge is power!

Metadata 40

Metadata Data Governance Data-driven Sales 40

Howard Dresner

AUGUST 28, 2013

On the home page you'll find our twitter feed, recent articles, latest blog entry and most recent research products. We've also added a "complimentary research" section, with free articles covering essential topics related to Business Intelligence. We encourage you to visit our website and welcome your feedback!

Business Intelligence 45

Business Intelligence Data Collection Predictive Analytics Marketing 45

Smart Data Collective

JUNE 14, 2022

The best way to do this is by generating a buyer persona or a model of your typical customer or client which helps you establish a clear way of promoting your services to the right people. Do your research and find out how you can make yourself appeal to the wider masses. Create Webinars. Check Your Metrics.

Big Data 105

Big Data Data mining Metrics Sales 105

Smart Data Collective

FEBRUARY 21, 2021

Based on your buyer persona portrait you can assume what they are interested in. Conduct research and make a list of possible platforms where you might find your leads. It can be a list of tips, a free sample, a book, a set of templates, a webinar, a guide, personal consultancy, etc. Define Relevant Social Media Platforms.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

BizAcuity

APRIL 25, 2022

There is research to suggest that boomers and Gen-X spend casino money differently than millennials. In fact, according to Grand View Research, the online gaming market is expected to grow at a CAGR of 11.5% Today, customers are knowledge gatherers and before making purchases they do deep research about the business.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

Howard Dresner

NOVEMBER 6, 2013

2013 Wisdom of Crowds Collaborative Business Intelligence Market Study with Buyers’ Guide Howard Dresner is president, founder and chief research officer at Dresner Advisory Services, LLC, an independent advisory firm. Collaborative technology will not make an organization collaborative.

Technology 40

Technology Business Intelligence ROI Strategy 40

Jet Global

OCTOBER 10, 2023

While recent research indicates that more than 35% of companies consider da ta preparation crucial, this becomes extremely challenging when it is siloed across multiple sources , inaccurate, or slow to access. The process is complex, requiring a high degree of customization and extensive experience preparing and accessing data for analysis.

Business Intelligence 111

Business Intelligence Analytics Visualization Finance 111

Howard Dresner

JULY 29, 2013

Click here to obtain your copy of the 2013 Wisdom of Crowds ® Business Intelligence Market Study – Buyers’ Guide Edition Howard Dresner is president, founder and chief research officer at Dresner Advisory Services, LLC , an independent advisory firm. He hosts a weekly tweet chat (#BIWisdom) on Twitter each Friday.

Business Intelligence 40

Business Intelligence Marketing Finance Data-driven 40

The Unofficial Google Data Science Blog

DECEMBER 4, 2019

In conferences and research publications, there is a lot of excitement these days about machine learning methods and forecast automation that can scale across many time series. In the supply chain context, forecast and information sharing between buyers and suppliers is called “ collaborative forecasting and planning.”

Forecasting 113

Forecasting Data Science Statistics Uncertainty 113

IBM Big Data Hub

APRIL 3, 2024

Another IBM Partner, Boxes , is using IBM watsonx Assistant™ to help retailers gather customer insights and generate buyer-ready reports to bring forward new products and get samples in the hands of consumers. And partners like Jaxon.ai

Enterprise 66

Enterprise Data-driven Machine Learning Modeling 66

datapine

FEBRUARY 4, 2020

An important part of a successful business strategy is utilizing a modern data analysis tool and implementing a marketing report in its core procedures that will become the beating heart of acquiring customers, researching the market, providing detailed data insights into the most valuable information for any business: is our performance on track?

Reporting 280

Reporting Marketing Advertising Metrics 280

Jet Global

APRIL 13, 2021

For someone who intends to sell one of their rental properties, rent-roll reports also provide substantive evidence of the property’s value for prospective buyers. Finally, the rent roll is critical for buyers and sellers. Prospective buyers will want to know that the property has a history of producing income reliably over the years.

Reporting 52

Reporting Software Operational Reporting Marketing 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Based on our results and the above discussions we argue that predictive accuracy, rather than balance, should be the criterion guiding the choice of method.

Statistics 44

Statistics Optimization Modeling Experimentation 44

CIO Business Intelligence

SEPTEMBER 12, 2022

The Canadian government buys just about every kind of good and service from aircraft to paper clips, and from training services to scientific research. Unless your IT firm knows its way around the Canadian procurement system, it makes good sense to hire a procurement consultant to guide you through the process. Improving your odds.

IT 92

IT Consulting Software Sales 92

datapine

MARCH 18, 2020

Download our bite-sized guide and start with social reporting today! Identifying trends and new opportunities: The possibility to conduct research and connect with other, international markets while keeping expenditures on a minimum level, provides a benefit that other channels may not have. Need we say more?

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

JUNE 25, 2019

The research indicates that the e-commerce market is worth $1.9 If you are wondering how to use big data for your e-commerce site, below are some tips to help guide you. Another one of big data’s most important functions on any e-commerce site is to help turn your visitors into buyers. Leverage Big Data to its Fullest Potential.

Big Data 78

Big Data Marketing Advertising Strategy 78

Cloudera

MARCH 19, 2019

Cloudera’s application of these tools within the Data Management and Analytics market is presented as an example of how a company can use the tools to guide it in formulating its blue ocean strategy. Analytical Tools. Note that the strategic profiles represented for these two industry segments reflect approximations ). Four Actions Framework.

Strategy 46

Strategy Cost-Benefit Risk Marketing 46

Smart Data Collective

APRIL 20, 2023

Ural Cebeci has a great guide on using big data for content marketing , which you may want to check out. In 2012, we wrote this article on using big data for market research , which you may want to look at. Despite the many benefits of big data for content marketing, many businesses still don’t know how to utilize it effectively.

Marketing 78

Marketing Strategy ROI Big Data 78

CIO Business Intelligence

JULY 17, 2023

But among those who are, most engage in such work in a limited fashion, according to research on the role. CIOs will have an explicit role in creating business value,” says Bobby Cameron, vice president and principal analyst at research firm Forrester. Granted, many CIOs are already involved in these endeavors to varying degrees.

Strategy 97

Strategy Enterprise Technology Software 97

CIO Business Intelligence

MARCH 26, 2024

Brand boffins, CX experts, and customer satisfaction researchers agree that true customer loyalty depends on the enterprise/brand making an emotional connection with buyers. While science and human emotion are certainly not synonyms, I believe that science can be brought to bear on emotions and that customers are understandable.

Key Performance Indicator 124

Key Performance Indicator Broadcasting Metrics Measurement 124

Alation

AUGUST 2, 2022

By considering the buyer’s journey across the marketing, sales, and customer service funnels, you can build long-term relationships that enhance revenue and enable long-term growth. Reviewing data is important to gaining insight into whether: Products and services lived up to expectations set during the buyer journey.

Strategy 52

Strategy Cost-Benefit Metrics Data Lake 52

Jet Global

FEBRUARY 21, 2024

Put simply, data literacy is the ability to translate data into insights, a capability that every technology buyer is seeking this year. When researching the right application for their teams, features that boost data literacy will be front of mind for your buyers. The Embedded Analytics Buyer’s Guide Download Now 2.

Analytics 52

Analytics Dashboards Predictive Analytics Software 52

Jet Global

FEBRUARY 1, 2024

Advanced analytics has emerged as a hot topic and a key area of focus for buyers looking to provide higher quality analysis to inform business decision-making in a turbulent market. Forrester Research predicts that the embedded analytics market will hit $16 billion in 2024. Furthermore, the era of cheap money is over.

Analytics 52

Analytics Dashboards Reporting Marketing 52