AWS Big Data

SEPTEMBER 22, 2023

At Stitch Fix, we have been powered by data science since its foundation and rely on many modern data lake and data processing technologies. In our infrastructure, Apache Kafka has emerged as a powerful tool for managing event streams and facilitating real-time data processing.

Management 99

Management Metrics Cost-Benefit Data Lake 99

Sisense

AUGUST 4, 2021

COVID-19 is a huge data story in many ways, and food delivery analytics are a big part of that. Restaurant margins have always been thin, and the right understanding of data to make them successful has long eluded many smaller, local businesses. However there’s hope on the horizon! That’s where Sisense client Personica comes in.

Analytics 119

Analytics Optimization Marketing Sales 119

AWS Big Data

MARCH 12, 2024

At GoDaddy, we take pride in being a data-driven company. Our relentless pursuit of valuable insights from data fuels our business decisions and ensures customer satisfaction. Background In late 2020, GoDaddy’s data platform initiated its AWS Cloud journey, migrating an 800-node Hadoop cluster with 2.5

Cost-Benefit 88

Cost-Benefit Optimization Big Data Metrics 88

CIO Business Intelligence

JUNE 8, 2023

s senior vice president and CIO, Anu Khare leads the specialty truck maker’s intelligent enterprise agenda, which includes data science and artificial intelligence practice, digital manufacturing, cybersecurity, and technology shared services to drive technology-enabled business transformation. In his role as Oshkosh Corp.’s

Manufacturing 92

Manufacturing Digital Transformation Strategy Sales 92

Occam's Razor

FEBRUARY 6, 2018

That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that result in a long-term strategic advantage. The first step is realizing that data is being used only to resolve the fear that not enough data is available. What do you do?

Strategy 263

Strategy Metrics KPI Dashboards 263

Juice Analytics

DECEMBER 16, 2019

In our workshops on data storytelling, dashboard design, and data visualization, we are always emphasing the need to simplify. I wondered whether we could apply Kondo’s 6 Rules of Tidying Up to the hard work of communicating with data. If you prefer to write, describe it in a notebook. Less is more.

Dashboards 67

Dashboards Metrics Visualization Interactive 67

Domino Data Lab

JULY 28, 2021

Data science is a field at the convergence of statistics, computer science and business. Its value is so significant that scaling data science has become the new business imperative with organizations spending tens of millions of dollars on data, technology and talent. What is Data Science and How is it Used?

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

O'Reilly on Data

JULY 28, 2020

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Rachel Thomas writes about these challenges in “ The problem with metrics is a big problem for AI.” The Core Responsibilities of the AI Product Manager. Identifying the problem. Agreeing on metrics.

Marketing 362

Marketing Experimentation Metrics Testing 362

AWS Big Data

MARCH 14, 2023

However, investigations indicated that the data breach likely occurred months prior to being detected. With the ever-increasing volume of data that organizations store in the cloud, malicious threats to their business sensitive data and resources will continue to grow alongside their online activity. or higher.

Analytics 59

Analytics Dashboards Visualization Testing 59

Occam's Razor

JULY 12, 2010

I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! Well not crap… lots of data that no one cared about or actioned. More insights. Simple right? More analysts.

Analytics 96

Analytics Measurement Metrics KPI 96

Cloudera

DECEMBER 10, 2020

Why worry about costs with cloud-native data warehousing? Have you been burned by the unexpected costs of a cloud data warehouse? If not, before adopting a cloud data warehouse, consider the true costs of a cloud-native data warehouse. These costs impede the adoption of cloud-native data warehouses.

Data Warehouse 98

Data Warehouse Metadata Cost-Benefit Optimization 98

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). , and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Remember all data is secondary. My second prescription was to (repeatedly!)

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

SEPTEMBER 15, 2011

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. Step three is to write down the key performance indicators. You’ll lead the work in this stop, in partnership with a “data person” if you have one. Losers don't. It is not even (often) the people involved.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

MAY 4, 2010

The second part contains 4 things people did that delighted me. And just because you don't like something… how should I put it so you'll understand… oh let's try this… you not liking something is not a statistically significant sample of data ! That is why I love asking open ended questions!

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

SEPTEMBER 20, 2010

Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. I want you to be just as excited. Definition. People familiar with your brand.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

SEPTEMBER 24, 2012

" They closed with the Facebook Insights tool (which is quite nice). " They closed with the Facebook Insights tool (which is quite nice). This audience is immensely attractive to Brands and Marketers around the world. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

MAY 10, 2023

This week, we’re thrilled to bring together thousands of IBM clients, partners, business leaders and stakeholders at our annual Think® Conference being held in Orlando, Florida. As you’ve heard IBM CEO Arvind Krishna share many times, IBM is a hybrid cloud and artificial intelligence company.

Enterprise 85

Enterprise Uncertainty Digital Transformation ROI 85

Occam's Razor

FEBRUARY 11, 2008

Interesting, fun, surprising, insightful, inspiring, impactful, and more such words. Here are ten insights from / cool things about / reasons for / delightful surprises from almost a year of working at Google: # 10: The amazingly fantastic food and impressive digs. # This post shares that experience. 1: The brand. +.

Consulting 139

Consulting Visualization Recreation/Entertainment IT 139

Alation

MAY 20, 2021

Can you tell us more about what Alation Analytics is and it’s connection to data culture? Out-of-the-box visualizations help data leaders understand adoption progress and activity. First, in a vast data landscape, it’s useful to find the experts. Visualizations give you insights into the health of your data catalog. .

Management 52

Management Visualization Dashboards Data-driven 52

Occam's Razor

AUGUST 11, 2015

Many custom reports are wrong because we mess up the fundamental data model in analytics. In each of the above five amazing custom reports, you'll learn various techniques – how to create a flat report, how to use filters, how to create micro-ecosystems of data, just get cool visualizations you can in PowerPoint, etc.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JANUARY 7, 2019

What your boss wants most this year, more than love, is to be told what the data wants her to do. In those moments – common around new years or new annual planning cycles – the difference between delivering an incremental change vs. a step change is the quality of ideas you are considering. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

FEBRUARY 7, 2022

Insights worth testing. The last couple pages of a 52,000 words book might have ideas for testing the cart and checkout pages that pay-off big, or exploring the limits of comparison tables/charts/text or support options, or even how you write support FAQs. It truly is the bee's knees. People have become Gurus hawking it.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Did you deliver delight? I am going to break the second part of the rule. " matters!

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Isn't it amazing? Let's fix that in this post. that we are worth it!

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

NOVEMBER 15, 2010

What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" " How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes?

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. When I see evidence of them in any candidate, my heart is filled with joy (and the candidate’s inbox is filled with a delightful job offer).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. At a previous employer customer service on the phone was a huge part of the operation. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 21, 2015

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. The difference between a Reporting Squirrel and Analysis Ninja? In fact 86.4%

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 9, 2012

Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future. Now here is the great part… if you follow these rules and act on these insights I believe you'll be significantly better prepared for the unpredictable future.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 25, 2014

It is because often we are just the data girls / boys. In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. And that's not because we stink. Ready to rock and roll?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Why gives context to the What, and delightfully helps you not have to overlay your biases when you try to infer visitor intent form all the What (clickstream) data.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

JUNE 6, 2011

Companies are starting to think innovatively about the web (no more unintelligent banner ads or digital "crimes against humanity" ), and they are starting to understand the power of data to delight customers and drive accountability. " Actually I get that question almost every single day. :). This might seem odd.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Here we go. #1: You betcha!

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Your campaign data. Your website data.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Of course Yahoo!

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125