article thumbnail

Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. Big Data Makes PPC Marketing Even More Beneficial.

article thumbnail

Digitalizzazione nelle PMI: le 7 sfide per i CIO e le strategie per superarle

CIO Business Intelligence

Per esempio, nel 2000, Rinaldi Group ha deciso di sostituire il vecchio ERP con un moderno ERP di classe enterprise. Con la riorganizzazione che ne è seguita, circa due anni fa, Lorenzo Catapano, che già guidava l’area Digital, è stato scelto per ricoprire il nuovo ruolo di Head of Innovation, Digital Tech and Data della Ong.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A comparative assessment of digital transformation in Italy

CIO Business Intelligence

The data platform and digital twin AMA is among many organizations building momentum in their digitization. The company has been a public utility since 2000, with the City of Rome as its sole shareholder. Another element of the digital strategy is a more significant use of BI to analyze and visualize data.

article thumbnail

Data Analytics Helps Marketers Substantially Boost Image SEO

Smart Data Collective

Data analytics technology has become a very important element of modern marketing. One of the ways that big data is transforming marketing is through SEO. We have previously talked about data-driven SEO. However, we feel that it is time to have a more nuanced discussion about using big data in SEO.

article thumbnail

Gartner D&A Summit Bake-Offs Explored Flooding Impact And Reasons for Optimism!

Rita Sallam

Are there mitigation strategies that show reasons for optimism? We explored these questions and more at our Bake-Offs and Show Floor Showdowns at our Data and Analytics Summit in Orlando with 4,000 of our closest D&A friends and family. What Data Did We Use? They could supplement this data with any other relevant data sets.

article thumbnail

Excel Flexibility, Streamlined Workflows: Meet Power ON Budget Planner

Jet Global

Budgeting lies at the heart of every organization’s financial strategy. 3) Data Fragmentation and Inconsistency Large organizations often grapple with disparate, ungoverned data sets scattered across various spreadsheets and systems. This enables agile, data-driven decision-making for maximum impact.

article thumbnail

How IT leaders are driving new revenue

CIO Business Intelligence

The initiative, heavy on data and analytics, will sift through myriad market factors affecting each store to land on the optimal prices — and, in the process, boost revenue for franchise owners and the company itself. And Herlihy points to his team’s work on building a data environment that can be used to improve customer experience.

IT 92