Digital Attribution's Ladder of Awesomeness: Nine Critical Steps
OCTOBER 24, 2016
Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. The second part of the equation most frequently improves in a revolutionary manner.
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