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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. After all, the Internet can break a business very quickly! to 3.9% (UK Government, 2017).

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Microsoft signs $2.8B cloud deal with London Stock Exchange Group

CIO Business Intelligence

This strategic partnership is a significant milestone on LSEG’s journey towards becoming the leading global financial markets infrastructure and data business, and will transform the experience for our customers,” said David Schwimmer, CEO of London Stock Exchange Group, in comments published alongside a Microsoft blog post announcing the news.

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10 Big Data Examples Showing The Great Value of Smart Analytics In Real Life At Restaurants, Bars, and Casinos

datapine

After all, these are some pretty massive industries with many examples of big data analytics, and the rise of business intelligence software is answering what data management needs. Using this data, they could develop market-specific prices and discounts. However, the usage of data analytics isn’t limited to only these fields.

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AWS bolsters Connect contact center service with case management features

CIO Business Intelligence

Amazon Cases is expected to aid agents in tracking, collaborating and resolving customer cases faster, especially the ones that require multiple interactions and follow-up tasks, the company said. AWS faces major competition in contact center market. However, this feature or capability is also not new in the contact center market.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Microsoft’s latest OpenAI investment opens way to new enterprise services

CIO Business Intelligence

23, 2023, is likely to shake up the market for AI-based enterprise services, said Rajesh Kandaswamy, distinguished analyst and fellow at Gartner: “It provides additional impetus for Google to relook at its roadmap. Billion-dollar brain Rumors that Microsoft could invest as much as $10 billion to grow its AI business broke in early January.

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Paul Martin: CIOs don’t retire, they go work on boards

CIO Business Intelligence

One recent Deloitte report analyzed the boards of the top 100 companies (by market cap) and found the 31 companies with “tech-savvy” boards performed better overall financially. “A I bring the tech and cyber expertise to those boards, and also the digital piece,” adds Martin, a member of the CIO Hall of Fame since 2017. “It