datapine

APRIL 14, 2022

And while a mere 22% of marketers state that they have a data-driven marketing strategy that is achieving significant results – by leveraging the right insights in the right way, success is inevitable. Doritos and Mountain Dew have both used this strategy with varying levels of success. 4) Consumers Are Deciding The Overall Menu.

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

CIO Business Intelligence

MAY 18, 2023

Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? Martin’s Press, 2017) by Jocko Willink and Leif Babin. This title breaks teaches you to measure, predict, and build trust. “We

IT 130

IT Software Recreation/Entertainment Technology 130

CIO Business Intelligence

MAY 16, 2023

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. higher [in 2022] than in 2017.” McKinsey & Company’s 2022 Global Survey on AI says , “AI adoption globally is 2.5x

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

CIO Business Intelligence

MARCH 14, 2024

These aren’t just the basic backup and disaster recovery protocols that already exist, but tools that measure every process and service on business-critical systems to verify they’re performing as expected. Not to replace people, but assign more interesting tasks for them, which becomes more strategic for the company,” he says.

Digital Transformation 92

Digital Transformation Sales Forecasting Data Lake 92

O'Reilly on Data

APRIL 23, 2024

They published the original Transformer paper (not quite coincidentally called “Attention is All You Need”) in 2017, and released BERT , an open source implementation, in late 2018, but they never went so far as to build and release anything like OpenAI’s GPT line of services.

Advertising 268

Advertising Cost-Benefit Marketing Risk 268

IBM Big Data Hub

AUGUST 1, 2023

Delivering high levels of resiliency It’s essential for clients to be able to securely manage mission-critical workloads and enable business continuity as they implement strategies to reduce risk and keep pace with market demands.

Digital Transformation 68

Digital Transformation Risk Data Processing Enterprise 68

BizAcuity

MARCH 25, 2019

For event industry, there is a need for their operating systems to store historical data and unless they store this data, the event management company will not be able to measure or understand the revenue analytics trends. Without this information, revenue analytics are worthless.

Analytics 74

Analytics Dashboards Sales Marketing 74

Data Insight

FEBRUARY 7, 2019

By Carmen Vicelich, Data Insight CEO A round-up of thoughts and top trends from the NZ Marketing Association’s ‘Smarter Data 2017’ conference. This was further reinforced at the Marketing Association’s sell-out ‘Smarter Data’ event which I had the privilege of chairing on the 11th April 2017.

Machine Learning 40

Machine Learning Testing Marketing Measurement 40

CIO Business Intelligence

JUNE 14, 2022

The UK Central Data and Digital Office (CDDO) has unveiled the Transforming for a Digital Future strategy, which sets out a collective cross-government roadmap and vision for 2025. The mission also suggests the imminent launch of a new mobile application strategy. One Login for government. Digital skills at scale.

Strategy 105

Strategy IT Digital Transformation Data Processing 105

Data Insight

APRIL 15, 2019

If you look at the metrics of what defines business success from a leadership perspective, a traditional business measurement used to be all about profit and loss, production, efficiency and productivity. What’s my strategy? What does our future strategy and technology roadmap look like? Who accesses the company data?

Data-driven 40

Data-driven Metrics Measurement Strategy 40

Insight

OCTOBER 25, 2019

Challenges and Strategies The difficulty of this project is two-fold. For my project, I decided to try two different strategies to tackle my small data problem?—?one They start with different strategies to transform 3-D into 2-D, followed by distinct machine learning approaches. One being the 3-D nature of our images.

Snapshot 57

Snapshot Testing Deep Learning Visualization 57

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There is no golden metric for everyone, we are all unique snowflakes! :).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

CIO Business Intelligence

FEBRUARY 6, 2023

One of the first things Patrick Thompson (pictured) did on becoming chief information and digital transformation officer of specialty chemicals manufacturer Albemarle in 2017 was to introduce an annual survey to gauge employee attitudes toward services IT staff provides. Then tackle the business side of things. They’re motivated.

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

Domino Data Lab

APRIL 3, 2019

Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. credit cards).

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

datapine

MAY 11, 2022

Concerning professional growth, development, and evolution, using data-driven insights to formulate actionable strategies and implement valuable initiatives is essential. Moreover, a business intelligence strategy with visualization capabilities boasts a ROI of $13.01 Did you know? back on every dollar spent.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

CIO Business Intelligence

MAY 19, 2022

For this generation, 2FA is more of a friction-inducing obstacle than a welcome security measure. According to 2017 research from Mastercard, a third of customers will simply walk away if they get locked out of their account. Most customer-facing companies have some kind of multichannel strategy. 4 – They use multiple channels.

Reporting 98

Reporting Interactive Sales Measurement 98

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. For this simple vignette, we might regard $X_1$ and $X_2$ as errors from a measuring scale and note that $X_2$ is not as precise an instrument as $X_1$. OTexts, 2014.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

Domino Data Lab

MAY 20, 2021

This renders measures like classification accuracy meaningless. propose a different strategy where the minority class is over-sampled by generating synthetic examples. note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017). Machine Learning, 57–78.

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Cost Per Lead.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 141

Metrics Reporting Analytics Marketing 141

Jet Global

DECEMBER 4, 2020

Here, we’ll look at five key strategies for expanding revenue in 2021 by leveraging your ERP software and robust financial reporting tools. In 2017, Walmart announced its intention to reduce overall CO2 emissions. Empower Your Sales Team. Barcoding, likewise, is a common requirement imposed by larger customers.

Reporting 52

Reporting Sales Finance Software 52

Insight

DECEMBER 30, 2019

In Figure 1, you can see the results of the Harris corner detector applied to an image of Jessie Graff competing in the 2017 American Ninja Warrior Finals: Figure 1?—?Harris Harris corner detection applied to an image of Jessie Graff competing in the 2017 American Ninja Warrior Finals. Original image is on the left.

Visualization 72

Visualization Modeling Machine Learning IT 72

Domino Data Lab

OCTOBER 23, 2019

As a result, there has been a recent explosion in individual statistics that try to measure a player’s impact. Knowing that the ultimate goal is to compare the social-media influence and power of NBA players, a great place to start is with the roster of the NBA players in the 2016–2017 season. 05) in predicting changes in attendance.

Statistics 59

Statistics Machine Learning Testing Modeling 59

Peter James Thomas

OCTOBER 1, 2019

Throughout I use the word “category” to refer to something discrete that is plotted on an axis, for example France, Germany, Italy and The UK, or 2016, 2017, 2018 and 2019. Most charts have two axes. I use the word “value” to refer to something more continuous plotted on an axis, such as sales or number of items etc.

Sales 61

Sales Measurement Statistics Data Architecture 61

Domino Data Lab

AUGUST 8, 2019

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. Then rethink your hiring strategies w.r.t. Public Health Reports (2017-07-10). Afterward, I headed quietly back to my laptop for some light coding to recover. what Chris describes. The best words.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

O'Reilly on Data

DECEMBER 9, 2019

The probability of an event should be measured empirically by repeating similar experiments ad nauseam —either in reality or hypothetically. Statisticians who believe that probability is a natural property of an event and is measured empirically as a long-run relative frequency are called frequentists.

Statistics 27

Statistics Uncertainty Risk Marketing 27

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. This strategy by businesses lead to what I now call the Zuck Death Spiral. Why is this reality not smacking some sense into your marketing strategy? The Promise of Marketing Utopia.

Advertising 162

Advertising Marketing B2B ROI 162

Peter James Thomas

APRIL 9, 2019

As in 2017 , I have failed miserably in my original objective of posting this early in January. This increase was driven in part by the launch of my new Maths & Science section , articles from which claimed no fewer than 6 slots in the 2018 top 10 articles, when measured by hits [1]. How to Spot a Flawed Data Strategy.

Data-driven 49

Data-driven Statistics Big Data Data Science 49

Cloudera

DECEMBER 11, 2017

And, while measuring the global progress on human rights is still a work in progress, assessments at the country level confirm what we see daily on the news. The strategies to reduce the space for civil society affect the entire scope of an organization’s operational and programmatic activities. Opening civic space, globally.

Strategy 40

Strategy Data-driven Reporting Data Processing 40

datapine

NOVEMBER 27, 2019

In 2020, BI tools and strategies will become increasingly customized. Accordingly, the rise of master data management is becoming a key priority in the business intelligence strategy of a company. from 2017 , and this is one of the business analytics topics we will hear even more in 2020. BN by 2023, with a CAGR of 13.6%

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361

Alation

AUGUST 26, 2021

Data Governance and Data Strategy. Today, enlightened governance leaders are realizing that governance can service a data strategy that plays both offense and defense. Source: “What’s Your Data Strategy?” HBR Review May/June 2017. Build a Strategy with Goals and Use Cases. by Leandro DalleMule and Thomas H.

Metadata 64

Metadata Data Governance Dashboards Software 64

CIO Business Intelligence

APRIL 12, 2022

Qualtrics International, the experience measurement company that was briefly part of SAP, closed its $1.1 Meanwhile the company that used to be Highmetric is now called MajorKey Technologies, and its 420 remaining staff will continue to offer other digital strategy consulting services.

Enterprise 143

Enterprise Technology Consulting Software 143

Jet Global

MARCH 2, 2022

It also allows these companies to communicate their business strategy and purpose and companies with strong performance in all three ESG elements have demonstrated higher returns on their investments. Develop an ESG Strategy. The first step is for companies to create an ESG strategy that can help them be sustainability-driven.

Reporting 59

Reporting Risk Recreation/Entertainment Insurance 59

Occam's Razor

OCTOBER 12, 2017

One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about. Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136