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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors.

Marketing 107
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The future of casino marketing strategy is digital plus data

BizAcuity

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Real-time decisions can be taken in line with data insights.

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Artificial intelligence and machine learning adoption in European enterprise

O'Reilly on Data

In a recent survey , we explored how companies were adjusting to the growing importance of machine learning and analytics, while also preparing for the explosion in the number of data sources. You can find full results from the survey in the free report “Evolving Data Infrastructure”.). Temporal data and time-series.

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Why Data Governance Is Crucial for All Enterprise-Level Businesses

Cloudera

s Information Commissioner’s Office fined Marriott International over £99 million ($136 million) for violating the General Data Protection Regulation (GDPR), a European law governing data safety. stemmed from a 2018 data breach, when the global hotel chain’s 339 million customers’ data was exposed.

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What’s the Current State of Data Governance and Automation?

erwin

The 2020 State of Data Governance and Automation (DGA) report is a follow-up to an initial survey we commissioned two years ago to explore data governance ahead of the European Union’s General Data Protection Regulation (GDPR) going into effect. 1 reason to implement data governance.

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18 Examples Of Big Data Analytics In Healthcare That Can Save People

datapine

Big data has changed the way we manage, analyze, and leverage data across industries. One of the most notable areas where data analytics is making big changes is healthcare. In this article, we’re going to address the need for big data in healthcare and hospital big data: why and how can it help?

Big Data 364
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5 tips for excelling at self-service analytics

CIO Business Intelligence

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 137