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The Value Index for Analytics and Data Classifies and Rates Vendors

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. TCO/ROI and vendor validation. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ?

Analytics 236
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Data Analytics Helps Hedge Funds Improve Customer ROIs

Smart Data Collective

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 billion in 2021 and is expected to be worth over $19 billion in 2030. The market for financial analytics was worth $8.2 In fact, big data keeps gaining momentum.

ROI 68
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5 Analytic Tools Companies Use To Organize and Study their Data

Smart Data Collective

In the early days of analytics, only the largest companies could afford to leverage big data. But which tools are the most effective for businesses in 2021? Here’s more on why data is so important for companies and the top 5 analytics tools they’re using this year to stay ahead of the curve and their competition.

Analytics 131
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5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. Technical analysts can also benefit from investing in data analytics technology.

Marketing 140
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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 143
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Can Predictive Analytics Identify Future Crypto Profitability?

Smart Data Collective

Predictive analytics technology is very useful in the context of investing and other financial management practices. One potential benefit of predictive analytics that often gets ignored is the opportunity to make more profitable investments in cryptocurrencies. Predictive Analytics is Key to Successful Cryptocurrency Investing.