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Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm.

Metrics 133
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Selling the C-suite on preemptive IT investments

CIO Business Intelligence

With greater scrutiny on margins and ROI, CIOs must spend wisely, making today’s economic environment a more difficult one for selling preemptive projects that don’t produce immediate ROI. When these additional costs appear, the original ROI prognosticators get unhappy. The average cost of a data breach is $4.64

ROI 122
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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles. Consider what your ambitions are and what metrics you’re going to use to judge your effectiveness. Cost-per-lead.

Marketing 133
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5 ways to maximize your cloud investment

CIO Business Intelligence

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. A unique case-study, complete with hard metrics and step-by-step process breakdown. In 2022, our offline and online worlds are more integrated than ever before.

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Generative AI won’t automate your way to business model innovation

CIO Business Intelligence

In 2022, companies were still reeling from the rapid digital transformation efforts to survive the pandemic. Quantify the value: Use data and metrics to demonstrate the potential return on investment (ROI) of IT initiatives. Also spotlight the other side of ROI (return on ignorance).

Modeling 105
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How can CIOs Build Business Value with Business Analytics?

Smart Data Collective

While we are at it, Gartner’s 2022 report on business composability further pushes the need for analytics. Here, the dashboard could include project health elements such as cost, schedule, scope, ROIs, feedback, value to the partner, evaluation of meaningful outcomes, and management hierarchy to name a few.