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You Need a Higher, More Reliable ROI

Andrew White

Many of these investments will go along with a justification tied to a strategy, or perhaps an ROI. Our research suggests that most investments do not have any real ROI analysis behind them. Your Next ROI. The post You Need a Higher, More Reliable ROI appeared first on Andrew White.

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State of the CIO, 2022: Focus turns to IT fundamentals

CIO Business Intelligence

Source: State of the CIO, 2022. The pivot back to foundational IT work was reflected in CIO.com’s 2022 State of the CIO research , which surveyed 985 IT leaders and 250 line of business (LOB) participants. Source: State of the CIO, 2022. Source: State of the CIO, 2022. Source: State of the CIO, 2022. Credit: CIO.

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Why Investing in Data Is Crucial for Business Growth In 2022

Smart Data Collective

As technology continues to advance data generation across the world, it’s safe to say that investing in data solutions will be crucial to seeing business growth and success in 2022 and beyond. Though data can be expensive, it offers one of the greatest return on investment (ROI) for businesses. How can data help my business?

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Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

This will help you boost the ROI of your digital marketing efforts. ?Twitter’s Twitter’s Hottest AI-Driven Bots and Tools for 2022. The post Best AI Twitter Automation Tools Marketers Should Use in 2022 appeared first on SmartData Collective. This wouldn’t be possible without sophisticated advances in AI technology.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. September 14th, 2022 at 9:30 am PT, 12:30 pm ET, 5:30 pm BST To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

Preparing a comprehensive marketing plan before you close on your priorities for 2022 can save you some of these troubles. Good digital marketing takes budget ceilings and ROI into consideration, so it’s critical for marketers to make the most of their limited resources. Cost-per-lead.

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Selling the C-suite on preemptive IT investments

CIO Business Intelligence

With greater scrutiny on margins and ROI, CIOs must spend wisely, making today’s economic environment a more difficult one for selling preemptive projects that don’t produce immediate ROI. When these additional costs appear, the original ROI prognosticators get unhappy. The average cost of a data breach is $4.64

ROI 117
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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. In 2022, our offline and online worlds are more integrated than ever before. Multichannel and omnichannel marketing are not the same. Today’s consumers have evolved.