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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 113
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Refactoring your IT sourcing strategy for digital success

CIO Business Intelligence

When it’s done well, every choice is calculated, made mindfully of both its short- and long-run impacts, and of the delicate balance in which it must hold certain key variables — cost, productivity, digital maturity, and the potential to build capabilities that last. Among such leaders is Barry Perkins. So how do you forge a different path?

Strategy 122
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CIOs rethink all-in cloud strategies

CIO Business Intelligence

Cloud exit’ became a big theme in 2023 and there’s good odds it’ll turn into a real trend for 2024. Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” John Musser, senior director of engineering for Ford Pro at Ford Motor Co.,

Strategy 144
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4 ways to ensure CEO support for your digital strategy

CIO Business Intelligence

Following are ways CIOs can help overcome disconnect in the C-suite on the evolving nature of their role in an effort to better enable support for their digital strategies. The dialogue with the board and with human resources is fruitful, and the managers are receptive, which greatly facilitates the digital strategy.”

Strategy 130
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8 top priorities for CIOs in 2023

CIO Business Intelligence

Welcome to 2023. As technology projects, budgets, and staffing grew over the past few years, the focus was on speed to market to maximize opportunity, says Troy Gibson, CIO services leader at business and IT advisory firm Centric Consulting. This is no longer true. “As How well teams execute will be key.”

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Generative AI is the biggest and hottest trend in AI (Artificial Intelligence) at the start of 2023. Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. I suggest that the simplest business strategy starts with answering three basic questions: What?

Strategy 290
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Data protection strategy: Key components and best practices

IBM Big Data Hub

While every data protection strategy is unique, below are several key components and best practices to consider when building one for your organization. What is a data protection strategy? Why it’s important for your security strategy Data powers much of the world economy—and unfortunately, cybercriminals know its value.