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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to.

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Customer experience examples that drive value

IBM Big Data Hub

As such, more organizations are increasing their dedication to CX strategy and looking towards successful customer experience examples for inspiration. First, the organization puts the customers’ interest first when devising marketing strategies.

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12 most popular AI use cases in the enterprise today

CIO Business Intelligence

Organizations all around the globe are implementing AI in a variety of ways to streamline processes, optimize costs, prevent human error, assist customers, manage IT systems, and alleviate repetitive tasks, among other uses. And with the rise of generative AI, artificial intelligence use cases in the enterprise will only expand.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO Business Intelligence

Know your brand and advertise it relentlessly.” CIOs and IT leaders local and virtual IT leadership events from C-Vision , CDM Media , Constellation Research , ET-x , Evanta , Foundry , Forrester , Gartner , HMG Strategy , Info-Tech , Sinc , and others. Some people are happy at big companies and the benefits that go with it.

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The most valuable AI use cases for business

IBM Big Data Hub

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users.

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How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

CIO Business Intelligence

Queue management also benefits from computer vision, where potential queue or wait times at concession stands are alleviated through fan notifications and dynamic staffing. Smart building controls with computer vision can make these environments more sustainable while helping to reduce energy usage and costs.