Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. Let's go! to deliver display ads.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers.

Advertising 79

Advertising Recreation/Entertainment Experimentation Enterprise 79

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

CIO Business Intelligence

MAY 20, 2024

Microsoft’s market value has exploded in the years since Nadella took over — due in no small part to the way he has helped them reimagine knowledge assembly. Instead, companies should use metrics other than budget targets for rewards. Jeff Bezos’ founding principle was a relentless focus on the customer. the control role of budgets).

Management 100

Management Interactive Measurement Marketing 100

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. sales) impact of my brand marketing?

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

CIO Business Intelligence

MARCH 21, 2022

Social networking: Social networking data can inform targeted advertising, improve customer satisfaction, establish trends in location data, and enhance features and services. Quantitative analysis: Quantitative analysis improves your ability to run experimental analysis, scale your data strategy, and help you implement machine learning.

Unstructured Data 128

Unstructured Data Data Analytics Analytics Structured Data 128

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Sisense

NOVEMBER 23, 2020

The first department to be affected by this change is marketing, as marketers ramp up their efforts to reach their company’s remaining customers. Today more than ever, it’s critical that marketers figure out what messaging is landing, and they’ve found that the most effective way to do this is through the use of data and analytics.

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They really need to know if their marketing, and last hope the HTC 10, is going to be received well. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. Besides that to me SEO is an important part of marketing. Mongoose Metrics ~ ifbyphone. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. But I digress.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44