CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. AI Opportunities Generative AI is the basis for sophisticated AI models such as ChatGPT and Dall-E. Conversations suggest that AI is already transforming most major industries.

Advertising 80

Advertising Recreation/Entertainment Experimentation Enterprise 80

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

datapine

FEBRUARY 4, 2020

Often CMOs don’t have time to look into each detail of an advertising campaign but focus their resources into strategic goals of a company and this report shows us exactly what kind of metrics and insights are needed to be successful. 3) Online Advertising Performance. 2) Marketing Performance Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

MARCH 18, 2020

Whether it’s controlling for common risk factors—bias in model development, missing or poorly conditioned data, the tendency of models to degrade in production—or instantiating formal processes to promote data governance, adopters will have their work cut out for them as they work to establish reliable AI production lines.

Enterprise 307

Enterprise Deep Learning Data Governance Risk 307

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

CIO Business Intelligence

MARCH 21, 2022

The more high-quality data available to data scientists, the more parameters they can include in a given model, and the more data they will have on hand for training their models. It doesn’t conform to a data model but does have associated metadata that can be used to group it. Semi-structured data falls between the two.

Unstructured Data 129

Unstructured Data Data Analytics Analytics Structured Data 129

CIO Business Intelligence

MAY 20, 2024

AI, and especially large language models (LLMs) such as ChatGPT, can use only digitized data from text, images, and voice. Hybrid remote models requiring, say, three days a week in person present more opportunities for serendipitous knowledge creation than fully remote work.

Management 101

Management Interactive Measurement Marketing 101

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Display advertising is an integral part of any digital marketer's repertoire. This is not a metric, this is more of a what data you'll use to target your advertising issue. We use that on very thin ice data, we bought advertising.

Marketing 166

Marketing Metrics Advertising Measurement 166

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. We have to do Email Marketing.

Measurement 119

Measurement Advertising Testing Marketing 119

Domino Data Lab

MAY 8, 2019

Paco Nathan’s latest article features several emerging threads adjacent to model interpretability. I’ve been out themespotting and this month’s article features several emerging threads adjacent to the interpretability of machine learning models. Machine learning model interpretability. Introduction. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Is campaign strategy x better than campaign strategy y ?

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. I've covered the value of media-mix modeling (nee.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Digital Marketing & Measurement Model. When organizations are small or medium sized or extremely new, a centralized model typically works the best.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. That could possibly be considered advertising. and there are no limits to your experimentation with creativity! If you need more proof, just see how poorly advertising performs on these platforms.).

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 9, 2012

Our mental model has not shifted enough to the existing reality. But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14). Allocate some of your aforementioned 15% budget to experimentation and testing. Or the relevant 50.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 19, 2010

Experimentation and Testing Tools [The "Why" – Part 1]. I use Insights for Search to analyze industries, analyze share of search, emerging trends and, this might seem odd, where to do offline advertising based on consumer intent. It is silly to ever do a single display advertising campaign (via any company: Atlas, Yahoo!,

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! You can't try the dress on, but this data helps you understand if it will look on you just like it does on the model. The model you see above just starts moving!

Marketing 164

Marketing Insurance Visualization IT 164