CIO Business Intelligence

MAY 16, 2023

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises.

Advertising 80

Advertising Recreation/Entertainment Experimentation Enterprise 80

CIO Business Intelligence

MAY 20, 2024

Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged. Amazon continuously learns and adapts its strategies to better serve its audience, notably fast delivery times.

Management 101

Management Interactive Measurement Marketing 101

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Neither should you Ms./Mr.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

CIO Business Intelligence

MARCH 21, 2022

Data scientists are becoming increasingly important in business, as organizations rely more heavily on data analytics to drive decision-making and lean on automation and machine learning as core components of their IT strategies. Data scientist job description. Data scientists can help with this process.

Unstructured Data 129

Unstructured Data Data Analytics Analytics Structured Data 129

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. Programmatic advertising is all the rage. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. If you have an effective Care content strategy, some Social Networks can solve for Care as well. Big mistake. Human vs. Business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

SEPTEMBER 19, 2011

We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

FEBRUARY 28, 2017

Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Applying it to digital advertising….

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Sisense

NOVEMBER 23, 2020

You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”.

Analytics 98

Analytics Data-driven Marketing Reporting 98

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 24, 2018

Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. Consequently, we lose sight of where we are, how we are doing and which direction is true north.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? " I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Macro & Micro Outcomes Content/Strategy. " That lead to this post.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Yet, this challenge is not insurmountable. for what is and isn’t possible) to address these challenges.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Experimentation and Testing Tools [The "Why" – Part 1]. helps me refine my search engine optimization (SEO) strategy 2.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The difference between advertising analytics tools and website analytics tools. What other meaningful reports should an advertiser care about??

Modeling 124

Modeling Metrics Data Quality Data-driven 124

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). There are 11 other things you should consider for your landing page optimization strategy: 1. Amazing, right?

Marketing 164

Marketing Insurance Visualization IT 164