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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Data mining is going to be the life of many offsite SEO strategies in the future. We are going to get into the nuts and bolts of using data mining to optimize your offsite SEO strategy. All these strategies are essential.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

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Big Data is an Important Part of Library Marketing Strategies

Smart Data Collective

In 2019, Science Publishing Group shared a study on the impact of big data on academic libraries. However, there are a lot of other benefits of using data technology when managing a library. Big Data is the Key to a Successful Library Marketing Strategy. This is where data-driven marketing strategies become so important.

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. Smart manufacturing marketing agencies understand the role that data analytics plays in their operations. Publish content frequently. Publish content frequently.

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Promising Benefits of Predictive Analytics in Asset Management

Smart Data Collective

This article will provide an overview of the concepts of asset allocation and fixed asset management, before delving into some of the unique benefits afforded by predictive analytics technology. What is asset allocation and how can predictive analytics improve its effectiveness?

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The Surprising Benefits of Data Analytics for Furniture Stores

Smart Data Collective

Data analytics technology has played a huge role in the future of small businesses. One study from March 2020 showed that 67% of small businesses spend over $10,000 a year on data analytics. The furniture industry is among those relying more heavily on data analytics. This may involve understanding Google Analytics.