article thumbnail

How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

article thumbnail

Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Data analytics technology helps manufacturers thoroughly research their customers and find the best audience to target. ? Target Audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

HR Analytics is the Basis of New Workforce Management Software

Smart Data Collective

Data analytics technology has helped many employers boost productivity and increase employee morale. billion on HR analytics by 2024. The sudden interest in data analytics in the human resource management profession are obvious. Data Analytics Technology Leads to a New Generation of Workforce Management Software.

Software 130
article thumbnail

The Surprising Benefits of Data Analytics for Furniture Stores

Smart Data Collective

Data analytics technology has played a huge role in the future of small businesses. One study from March 2020 showed that 67% of small businesses spend over $10,000 a year on data analytics. The furniture industry is among those relying more heavily on data analytics. Of course, this statistic predates the pandemic.

article thumbnail

Albanian Bitcoin Investors Tap the Power of Predictive Analytics

Smart Data Collective

Business Partner Magazine recently published an article on the growing popularity of bitcoin trading in Albania. Many Albanian bitcoin traders are relying more heavily on predictive analytics technology to make profitable trading decisions. How Can You Use Predictive Analytics to Become a Profitable Bitcoin Investor in Albania?

article thumbnail

Data Analytics Is Vital To Digital Marketing Training During Pandemic

Smart Data Collective

Fortunately, new data analytics advances can help. Data analytics technology is transforming the future of online education. However, new analytics technology will be just as critical for online training of various careers. They have faced some challenges, which have been addressed with data analytics tools.

Marketing 119
article thumbnail

Jira & Zendesk Aid with Analytics-Driven Management

Smart Data Collective

It’s missing a preview option, so you can’t see how changes will look to end-users before they’re published. Zendesk and Jira Service Management Are Great Analytics-Driven Technical Support Platforms All companies should be aware of the different technical support options available to them.