O'Reilly on Data

MARCH 31, 2020

Because it’s so different from traditional software development, where the risks are more or less well-known and predictable, AI rewards people and companies that are willing to take intelligent risks, and that have (or can develop) an experimental culture. Measurement, tracking, and logging is less of a priority in enterprise software.

Management 332

Management Machine Learning Experimentation Metrics 332

Ontotext

JULY 6, 2023

The visualization and analytical interfaces help enterprises derive valuable business intelligence by connecting business abstractions like products, services and processes to the technical infrastructure that enables them. The solution also reduces incident response times, optimizes processes and streamlines asset management.

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

AWS Big Data

NOVEMBER 2, 2023

Solution overview GoDaddy’s intelligent compute platform envisions simplification of compute operations for all personas, without limiting power users, to ensure out-of-box cost and performance optimization for data and ML workloads. Ozcan Ilikhan is a Director of Engineering on Data & Analytics (DnA) organization at GoDaddy.

Cost-Benefit 86

Cost-Benefit Big Data Testing Optimization 86

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

FEBRUARY 21, 2023

For Heineken’s global CIO Ing Yan Ong, the journey to keep a historic beer brand relevant starts with simplifying ERP, adopting agile methodologies and rethinking customer and supplier relationships in an age of digital analytics and personalized communications. There’s also a growing emphasis on improving team performance.

Digital Transformation 105

Digital Transformation Sales Experimentation Optimization 105

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Even though we should not obsess about conversion rate we do.

Measurement 99

Measurement Analytics Optimization Marketing 99

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. AGI wouldn’t just perceive its surroundings; it would understand them.

Cost-Benefit 90

Cost-Benefit Modeling Manufacturing Interactive 90

Domino Data Lab

SEPTEMBER 10, 2020

Yet despite all this hard work, few models ever make it into production (VentureBeat AI concluded that just 13% of data science projects make it into production) and in terms of delivering value to the business, Gartner predicts that only 20% of analytics projects will deliver business outcomes that improve performance. What’s going on?

Modeling 101

Modeling IT Data Science Experimentation 101

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. These changes impact my AdWords spend sub-optimally.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Cloudera

MARCH 2, 2022

Apache Impala is used today by over 1,000 customers to power their analytics in on premise as well as cloud-based deployments. Analytical SQL workloads use aggregates and joins heavily. Hence, optimizing such operators for both performance and efficiency in analytical engines like Impala can be very beneficial.

Data Warehouse 85

Data Warehouse Optimization Analytics Sales 85

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

Ontotext

NOVEMBER 2, 2023

The data itself is stored in a way that is not optimal for extracting insight. This is the future of modern data and analytics and a critical enabler to getting more value and insight out of your data. This is partly because integrating and moving data is not the only problem.

IT 69

IT Cost-Benefit Data-driven Technology 69

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 111

Cost-Benefit Metrics Insurance Measurement 111

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 141

Analytics Data-driven Strategy Consulting 141

DataKitchen

APRIL 13, 2021

Process Analytics. DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. Composable Analytics — A DataOps Enterprise Platform with built-in services for data orchestration, automation, and analytics.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies. Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141

Cloudera

APRIL 26, 2023

These include data recovery service, quota management, node harvesting, optimizing TCO, and more. It offers features such as data ingestion, storage, ETL, BI and analytics, observability, and AI model development and deployment. Reduced cost by optimizing compute utilization to run more analytics with the same hardware allocation.

Cost-Benefit 63

Cost-Benefit Optimization Experimentation Software 63

IBM Big Data Hub

OCTOBER 20, 2023

This unified experience optimizes the process of developing and deploying ML models by streamlining workflows for increased efficiency. Decision optimization: Streamline the selection and deployment of optimization models and enable the creation of dashboards to share results, enhance collaboration and recommend optimal action plans.

Machine Learning 79

Machine Learning Manufacturing Cost-Benefit Deep Learning 79

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. They are expected to make smarter and faster decisions using data, analytics, and machine learning models. Caution is king, however.

Measurement 122

Measurement Risk Experimentation Enterprise 122

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. 1) Web Analytics Report. Simply, the web analytics dashboard will track all of your website traffic details that you get thanks to Google Analytics (GA). click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Get everyone involved!

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Smart Data Collective

APRIL 23, 2019

Big data is playing a vital role in productivity optimization in virtually every industry. However, productivity is notoriously difficult to measure—and sometimes, even harder to improve. The good news is that new data analytics tools have helped simplify productivity tracking. Productivity Tracking Apps for Businesses.

Big Data 71

Big Data Measurement Experimentation Reporting 71

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. Why should Chief Data & Analytics Officers care about data security?

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. 3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? Well just assume. :).

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Companies that succeed at machine learning tend to build on those existing analytics use cases.

Management 110

Management Machine Learning Experimentation Metrics 110