Smart Data Collective

JUNE 29, 2022

Here are 10 essential strategies for email marketing success with data analytics. Test Different Calls-to-Action. You will need to test different CTAs, which is going to require data analytics tools. You want to use these analytics interfaces to optimize your CTAs for the best CTR and conversion rates.

B2B 105

B2B Data-driven Marketing Strategy 105

Octopai

OCTOBER 26, 2022

DataOps is an approach to best practices for data management that increases the quantity of data analytics products a data team can develop and deploy in a given time while drastically improving the level of data quality. SPC is the continuous testing of the results of automated manufacturing processes. Let’s take a look.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

Decision Management Solutions

MARCH 26, 2020

We’ve been blogging recently on Decision Optimization. The Customer Journey to Decision Optimization. Those trying to improve and optimize their decisions report various challenges. Experimentation at the beginning of your journey is essential to make sure you understand where you are starting.

Experimentation 72

Experimentation Recreation/Entertainment Optimization Testing 72

CIO Business Intelligence

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs. This allowed us to derive insights more easily.”

Digital Transformation 105

Digital Transformation Cost-Benefit Informatics Data mining 105

AWS Big Data

NOVEMBER 2, 2023

Solution overview GoDaddy’s intelligent compute platform envisions simplification of compute operations for all personas, without limiting power users, to ensure out-of-box cost and performance optimization for data and ML workloads. The following diagram shows a high-level illustration of the intelligent compute platform vision.

Cost-Benefit 88

Cost-Benefit Big Data Testing Optimization 88

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. But it is not routine. So, how do we fix this problem?

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Octopai

MAY 2, 2022

Data analytics ain’t what it used to be. As a data analyst, you’re no longer just providing data analytics services. You’re providing data analytics products. . Today, your business users have the same perspective on data analytics. How do they do it – and what’s the application to data analytics products?

Manufacturing 87

Manufacturing Testing Experimentation Data Quality 87

CIO Business Intelligence

FEBRUARY 21, 2023

For Heineken’s global CIO Ing Yan Ong, the journey to keep a historic beer brand relevant starts with simplifying ERP, adopting agile methodologies and rethinking customer and supplier relationships in an age of digital analytics and personalized communications. There’s also a growing emphasis on improving team performance.

Digital Transformation 106

Digital Transformation Sales Experimentation Optimization 106

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. AGI wouldn’t just perceive its surroundings; it would understand them.

Cost-Benefit 90

Cost-Benefit Modeling Manufacturing Interactive 90

O'Reilly on Data

MARCH 31, 2020

This has serious implications for software testing, versioning, deployment, and other core development processes. The need for an experimental culture implies that machine learning is currently better suited to the consumer space than it is to enterprise companies. If you can’t walk, you’re unlikely to run.

Management 332

Management Machine Learning Experimentation Metrics 332

Cloudera

APRIL 9, 2021

And this blog will focus on Predictive Analytics. Predictive Analytics – AI & machine learning. To effectively leverage their predictive capabilities and maximize time-to-value these companies need an ML infrastructure that allows them to quickly move models from data pipelines, to experimentation and into the business.

Machine Learning 98

Machine Learning Forecasting Manufacturing Predictive Analytics 98

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. So for variation #3, no catalogs or email were sent to the customers in the test group.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. These changes impact my AdWords spend sub-optimally.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Data-driven Marketing Sales 95

FineReport

DECEMBER 11, 2019

– Lean Analytics: Use Data to Build a Better Startup Faster. The article is interspersed with rich columns and pictures, introduces the basic business principles in a simple way with real cases from many companies and entrepreneurs around the world. About methodology. By Alistair Croll and Benjamin Yoskovitz.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Cloudera

MARCH 2, 2022

Apache Impala is used today by over 1,000 customers to power their analytics in on premise as well as cloud-based deployments. Analytical SQL workloads use aggregates and joins heavily. Hence, optimizing such operators for both performance and efficiency in analytical engines like Impala can be very beneficial.

Data Warehouse 85

Data Warehouse Optimization Analytics Sales 85

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

KPI 124

KPI Metrics Measurement ROI 124

DataKitchen

APRIL 13, 2021

Testing and Data Observability. Process Analytics. DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. It orchestrates complex pipelines, toolchains, and tests across teams, locations, and data centers.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Some analytics professionals are still using weblogs as the source of data for doing Web Analytics. For exhaustive details click here. What do you think?

Measurement 99

Measurement Analytics Optimization Marketing 99

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 112

Cost-Benefit Metrics Insurance Measurement 112

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MAY 15, 2006

IMHO these "buzzy" metrics might be a sub optimal use of time/resources if we don't first have a hard core understanding of customer satisfaction and task completion on our websites. Experimentation/Testing (the latest new and cool thing to do, a/b or multivariate). Surveying (the grand daddy of them all).

Metrics 100

Metrics Experimentation Testing Interactive 100

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. A dynamic CRM KPI dashboard or CRM report template will form the very foundations of your reporting and analytics initiatives. Test, tweak, evolve.

Dashboards 265

Dashboards Reporting KPI Visualization 265

CIO Business Intelligence

MARCH 7, 2023

Speed of delivery was the primary objective during the years leading into the pandemic, and CIOs looked to improve customer experiences and establish real-time analytics capabilities. Devops teams now look to shift left security and implement continuous testing to develop more innovative, secure, and reliable features from the start.

Digital Transformation 145

Digital Transformation Data Governance Experimentation Machine Learning 145

Occam's Razor

NOVEMBER 17, 2008

There is a tendency to think experimentation and testing is optional. You can start for free with a superb tool: Google's Website Optimizer. For example I am quite fond of the fact that with Offermatica you can "trigger" tests based on behavior. I cannot recommend enough the wisdom of starting with a A/B test.

Testing 112

Testing Experimentation Risk Optimization 112

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It was not optimized to provide correct responses. But it is an amazing analytic engine.”

IT 264

IT Modeling Testing Risk 264

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Rocket-Powered Data Science

OCTOBER 16, 2020

First, we heard how Big Data, Data Science, Machine Learning (ML) and Advanced Analytics would have the honor to be the technologies that would cure cancer, end world hunger and solve the world’s biggest challenges. We build models to test our understanding, but these models are not “one and done.” The Age of Hype Cycles.

Digital Transformation 142

Digital Transformation Experimentation Data Strategy Strategy 142

CIO Business Intelligence

APRIL 5, 2023

Midjourney, ChatGPT, Bing AI Chat, and other AI tools that make generative AI accessible have unleashed a flood of ideas, experimentation and creativity. Testing is another area that tends to get neglected, so automated unit test generation will help you get much broader test coverage.

Modeling 111

Modeling Testing Cost-Benefit Experimentation 111

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Companies that succeed at machine learning tend to build on those existing analytics use cases. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

AWS Big Data

MAY 24, 2023

When you build your transactional data lake using Apache Iceberg to solve your functional use cases, you need to focus on operational use cases for your S3 data lake to optimize the production environment. The following examples are also available in the sample notebook in the aws-samples GitHub repo for quick experimentation.

Data Lake 84

Data Lake Snapshot Metadata Optimization 84

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118