CIO Business Intelligence

JUNE 27, 2022

Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm.

Metrics 130

Metrics KPI IT Consulting 130

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Smarten

FEBRUARY 6, 2023

Embedded BI Improves ROI and TCO for Existing Technology and Benefits Business Users! One of the often-overlooked advantages of this strategy is the improvement of return on investment (ROI) and total cost of ownership (TCO).

ROI 52

ROI Business Intelligence Cost-Benefit Software 52

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 104

Marketing Analytics ROI Data-driven 104

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 109

Marketing Data Analytics Key Performance Indicator Analytics 109

Rocket-Powered Data Science

JULY 21, 2023

Here are four specific metrics from the report, highlighting the potentially huge enterprise system benefits coming from implementing Splunk’s observability and monitoring products and services: Four times as many leaders who implement observability strategies resolve unplanned downtime in just minutes, not hours or days.

Machine Learning 189

Machine Learning Metrics Reporting Internet of Things 189

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development.

Marketing Analytics 93

Marketing Analytics Marketing Data-driven Analytics 93

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 118

Analytics Marketing ROI Testing 118

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 115

Data Analytics Analytics Big Data Machine Learning 115

Smart Data Collective

MAY 18, 2022

Data analytics is an invaluable part of the modern product development process. Advances in data analytics have raised the bar with QA standards. Companies need to invest in higher quality data analytics solutions to make the most of their QA methodologies. The right data analytics algorithms help with all of these steps.

Testing 106

Testing Data Analytics Analytics Big Data 106

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. Explore our sales analytics software for a 14-days free trial today! Without further ado, let’s get started, first with the incremental sales definition.

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. We need hard metrics because we’re running 800 instances of cloud computers.

Cost-Benefit 109

Cost-Benefit Measurement Optimization Metrics 109

Smart Data Collective

JUNE 16, 2022

Analytics is becoming more important than ever in the world of business. Over 70% of global businesses use some form of analytics. For both reasons, the role of CIOs has to embrace automation and analytical thinking in strategizing the organization’s initiatives. They are using analytics to help drive business growth.

Business Analytics 121

Business Analytics Analytics Forecasting Business Analysis 121

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. However, you can’t just wing it.

Analytics 101

Analytics Marketing Sales Analytics Technologies 101

Smarten

DECEMBER 8, 2023

In this article, we will NOT discuss the benefits of analytics and business intelligence. If your business does not already understand the advantages analytics provides to the organization and to its users, there are plenty of other articles you might want to read to get up to speed.

Digital Transformation 70

Digital Transformation ROI Forecasting Optimization 70

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 105

Strategy Management Key Performance Indicator ROI 105

CIO Business Intelligence

OCTOBER 30, 2023

Through VSM, they optimized resource utilization and reduced waste. We have more visibility into metrics that matter in terms of how we work and use our people,” revealed Chelsey Marr, senior director of the Tyson Technology Program Management Office. What you see is maximizing the ROI.”

Management 142

Management Digital Transformation Cost-Benefit ROI 142

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Sisense

JUNE 24, 2021

Organizations are now turning to digital innovations such as AI-infused analytics platforms to enhance and grow the knowledge of their teams and talent. A recent study by Learning Pool revealed 76% of mature metrics practices are enabled by technology that integrates data from multiple sources. Get insights from data faster!

Analytics 83

Analytics Measurement Dashboards Optimization 83

datapine

JULY 26, 2022

Today, thanks to the rise of self-service BI tools, the analytical doors have been opened to a wider audience. Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

JUNE 30, 2022

Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”. Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Explaining How Instagram Stories Work.

Data-driven 109

Data-driven Marketing Strategy Big Data 109

Smarten

NOVEMBER 9, 2022

When a business decides to tackle data democratization and bring data analytics to its business users, it can often fail to comprehensively plan for success. While selecting the right augmented analytics solution is crucial, the business team must also plan for user adoption and solution acceptance.

Analytics 52

Analytics ROI Cost-Benefit Consulting 52

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Stream analytics can be used to help improve the speed and accuracy of models’ predictions.

Unstructured Data 90

Unstructured Data Data-driven ROI Machine Learning 90

datapine

JANUARY 28, 2020

That said, here are the primary reasons why data-driven design is so integral to business success: 1) Visualization: When working with your analytics and digging out insights from your data, the best way to understand it is through visualization. Return on Investment (ROI). 2) Web Analytics Dashboard. 1) Marketing KPI Dashboard.

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Measurement 128

Measurement Metrics Analytics Marketing 128

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. Finally, we will show how to combine those metrics with the help of modern KPI software and create professional supply chain dashboards. Your Chance: Want to visualize & track supply chain metrics with ease?

Metrics 260

Metrics KPI Dashboards Sales 260

datapine

JULY 6, 2022

1) What Are Productivity Metrics? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. What Are Productivity Metrics? Productivity metrics are measurements used by businesses to evaluate the performance of employees on various activities related to their general company goals.

Measurement 243

Measurement Metrics KPI Sales 243

O'Reilly on Data

MARCH 31, 2020

Many consumer internet companies invest heavily in analytics infrastructure, instrumenting their online product experience to measure and improve user retention. The ability to make decisions based on data analytics is a prerequisite for an “experimental culture.” If you can’t walk, you’re unlikely to run.

Management 332

Management Machine Learning Experimentation Metrics 332

AWS Big Data

MARCH 7, 2023

This post provides guidance on how to build scalable analytical solutions for gaming industry use cases using Amazon Redshift Serverless. They should also provide optimal performance with low or no tuning. The following diagram is a conceptual analytics data hub reference architecture. Data repositories represent the hub.

Analytics 70

Analytics Data Warehouse Data Lake Metadata 70

Smart Data Collective

JUNE 14, 2022

Companies can use big data to better anticipate user needs and improve the user experience, automate updates, setup analytics systems to monitor traffic and test new landing pages more efficiently. Data analytics has made it easier to identify the best audience for your online business.

Big Data 104

Big Data Data mining Metrics Sales 104

CIO Business Intelligence

APRIL 26, 2022

Ever increasing advances in technology and continuous process optimization techniques have helped ensure that the global supply chain runs efficiently, turning raw materials into products that make their way to physical stores and ecommerce warehouses. How can we positively impact the employee or “people” experience?

Manufacturing 91

Manufacturing Optimization Metrics Deep Learning 91

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127