article thumbnail

Salesforce-Informatica acquisition talks falls through: Report

CIO Business Intelligence

That the talks about the deal had come to a close was reported by The Wall Street Journal (WSJ) and Reuters , citing an anonymous source. On April 12, when WSJ reported about the acquisition , Informatica shares were trading at $38.48. billion with the inclusion of debt.

Reporting 122
article thumbnail

5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. Business-to-business companies need to understand their customers and market to them just as effectively. One of the benefits of data analytics in B2B marketing is with using digital signage.

B2B 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

Big data and business intelligence are essential. VentureBeat reports that only 13% of companies are delivering on their big data strategies. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. In comes a lucrative b2b customer loyalty programme as the savior.

article thumbnail

Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

article thumbnail

Huawei Cloud named leader in emerging Asia-Pacific hybrid cloud market

CIO Business Intelligence

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

article thumbnail

Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO Business Intelligence

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform.

article thumbnail

Finding your ideal VMware Disaster Recovery and Migration Cloud Provider

CIO Business Intelligence

Did you know that evaluating, selecting, and purchasing B2B software can be a long cycle with an average of 3-6months being the minimal time spent on this process?

B2B 98