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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

The contact center is where customers interact with companies through various channels, such as phone, email, chat, or social media. The solution is cloud based, scalable, cost-effective, and easy to implement and manage. If this sounds like your company, you could benefit from the expertise and solutions provided by IBM and AWS.

Insurance 116
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. They may also be eager to quickly ditch new technologies that don’t provide significant benefits. Find more information about Sitecore’s survey and B2B marketers’ perceptions of AI and the metaverse, here.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes. Understanding the benefit and risk of each use case will help to create a step-by-step path that prioritizes the model training process.

Marketing 114
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AI In Marketing: Is It Worth the Hype?

Smart Data Collective

In most industries, AI is hyped, especially by companies looking to cut costs and minimise risks linked with occupational hazards. Marketing is a mix of technology and human-based interactions, with customer support being the most important part of the advertisement and promotion process. What can AI bring to marketing?

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Leading Trends of Fintech Development Services in 2022

Smart Data Collective

They are using big data technology to offer even bigger benefits to their fintech customers. The use of artificial intelligence technologies allows for improving the quality of service and minimizing costs. Benefits of Decentralized Finance: Transparency. Cost optimization. Benefits of Big Data: Customer focus.

Finance 115
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. According to a study by Indeed.com , 70% of Salesforce developers in the US are satisfied with their salaries given the cost of living in their area.

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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In