datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Smart Data Collective

MARCH 14, 2022

In order to achieve this, many have utilized new technology and business strategies to provide solutions for customers. However, knowing about the best SaaS tools won’t do you any good if you don’t have the right strategy in place first. SaaS Sales Strategy. What Are SaaS sales? What does SaaS stand for?

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

bridgei2i

JULY 8, 2020

What are you hearing from clients, and what strategies are they adopting to remain resilient at these hard times? And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Jen Stirrup

SEPTEMBER 3, 2021

Artificial Intelligence can help support you to engage with your customers in B2B and B2C contexts. In B2B and B2C, the focus on the customer is starting to become more common in artificial intelligence. It’s also possible to view this collaboration as a continuum to measure how much customer visibility it would like AI to have.

B2B 111

B2B Digital Transformation Technology Marketing 111

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Doing anything on the web without a Web Analytics Measurement Model. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. Knowing this, you can switch to another strategy in time to still hit your monthly revenue goal. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

JANUARY 6, 2010

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. 2 Learn basic statistics. Good luck ya'll!

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

MAY 14, 2020

In addition, the Research PM defines and measures the lifecycle of each research product that they support. Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. Startups Versus Large Companies.

Management 363

Management Experimentation B2B Machine Learning 363

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Measuring compliance is a critical KPI for accountability.

B2B 98

B2B KPI Measurement Optimization 98

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. Framing the Opportunity.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Measurement Protocol is perhaps the most complex of the major Universal Analytics features. + Universal Analytics: What the heck is it? Closing Thoughts. They are: 1.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

CIO Business Intelligence

MARCH 2, 2023

By virtue of their position between IT and effecting business strategy, CIOs can identify what processes their organizations need in order to modernize and automate. In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. But, you have an overall structure that can guide your strategy. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. For example, if Slimfast is trying to reinvent it's brand and the core of its strategy is new bottles, new look, new TV and print ads strategy (all right and good).

Marketing 149

Marketing Analytics Advertising Measurement 149

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. To drive a successful Data Analytics strategy do you think it is a multidisciplinary activity and if so, what additional roles would you expect to see involved.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. However, for a business tool, these strategies fall apart because the user’s interaction is not easily broken into discrete goals, and representing engagement as a single metric isn’t reliable. Actually, the usage of both strategies increased. Feature Replacement.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. Digital Marketing & Measurement Model. Macro & Micro Outcomes Content/Strategy. So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. Go to the B2B dancing monkey video (what!). Step #2: How good is the acquisition strategy? A healthy web strategy includes a robust amount of traffic from other sites that link to your products and services, and praise (or slam!) What data should I look at first?)

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? Reality, as is its wont, is much more complex.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Another cross-validation strategy I often use is to deploy the " greatest survey in the world ," and ask people the three golden questions: Why are you here? Or something close to it.

Marketing 135

Marketing Statistics Strategy Consulting 135

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). From B2C to B2B. Here are the seven winning strategies… 1. Take any metric you want. Subscribers.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more).

Broadcasting 121

Broadcasting Measurement Marketing Sales 121