IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 72

ROI Business Objectives Cost-Benefit Enterprise 72

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73

Sales Data-driven Marketing Strategy 73

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 105

Optimization IT Big Data Cost-Benefit 105

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever.

Big Data 140

Big Data Marketing Advertising Data-driven 140

IBM Big Data Hub

OCTOBER 24, 2023

Making the right technology investment decisions today is critical to building competitive advantage, fueling innovation and driving ROI. However, dispersed, unreliable data and time-consuming, error prone processes can lead to bloated budgets, ineffective planning and missed opportunities.

Consulting 80

Consulting Manufacturing Optimization Data-driven 80

IBM Big Data Hub

JANUARY 15, 2024

“Co-create with IBM” Aligned with the original guidance from the National Financial Regulatory Administration of China on digital transformation and driven by strategic development needs, BoB-Cardif Life formulated a five-year plan. The plan aimed to address digital transformation along with a digital construction plan for 2023.

Digital Transformation 71

Digital Transformation Insurance Optimization ROI 71

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 106

Cost-Benefit Enterprise ROI Data Warehouse 106

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. Sprout Social has a blog post on accomplishing this.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Non-symbolic AI can be useful for transforming unstructured data into organized, meaningful information.

Unstructured Data 88

Unstructured Data Data-driven ROI Machine Learning 88

Smart Data Collective

JUNE 21, 2023

Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. Search engine optimization (or SEO) is a broad and highly complicated area and if you are a new business owner discovering it for the first time, it can feel terribly overwhelming.

Optimization 121

Optimization Marketing Strategy ROI 121

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. This blog post is about the above recommendations, and their merit. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

OCTOBER 25, 2023

Here’s how CTOs and CIOs can evaluate their technology and data estates, assess the opportunity and chart a path forward. Code generation: Code generation helps IT leaders overcome challenges related to developer bandwidth and optimizing the skills of a limited talent pool.

Cost-Benefit 86

Cost-Benefit ROI Modeling Testing 86

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Combining Data Analytics with Your Lead Generation Model.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? billion by 2025.

Analytics 119

Analytics Marketing ROI Testing 119

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team?

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. User experience optimization (UX) is becoming more important than ever. Leverage Machine Learning Technology.

Data Analytics 116

Data Analytics Analytics Big Data Machine Learning 116

datapine

APRIL 12, 2023

As a result, the organization will not only benefit from efficient marketing activities and an increasing number of qualified leads but will also save costs by generating informed data-driven marketing budgets with smart resource allocation. Your Chance: Want to boost your incremental sales using data?

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

APRIL 13, 2021

Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. Apart from using their data to support decision-making, agencies also use metrics as the main language in which they speak to their clients. Benefits Of A Modern Agency Report.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

IBM Big Data Hub

JUNE 26, 2023

For today’s IT professionals, AIOps is also one of the fastest ways to realize tangible ROI from digital transformation investments. Automation is often centered on efforts to optimize spend, achieve greater operational efficiency and incorporate new and innovative technologies, which often translate into a better customer experience.

Digital Transformation 54

Digital Transformation Cost-Benefit ROI Data-driven 54

DataRobot Blog

AUGUST 18, 2022

Challenges in inventory management, demand forecasting, price optimization, and more can result in missed opportunities and lost revenue. Retailers and manufacturers that incorporate AI in supply chain management greatly enhance their ability to forecast demand, manage inventory, and optimize price. Application of AI in Supply Chain.

Manufacturing 98

Manufacturing Cost-Benefit Forecasting Data-driven 98

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Search engine optimization (SEO): Deploying an AI solution to enhance search engine optimization (SEO) helps marketers increase page rankings and develop more sound strategies.

Marketing 82

Marketing Technology Advertising ROI 82

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

JUNE 24, 2021

We have talked extensively about the value of using data for marketing strategies in all industries. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This includes how you are going to educate your customers on what you do through blog posts, social media, and more.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

CIO Business Intelligence

FEBRUARY 14, 2023

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. To succeed with real-time AI, data ecosystems need to excel at handling fast-moving streams of events, operational data, and machine learning models to leverage insights and automate decision-making.

Data Strategy 116

Data Strategy Strategy Machine Learning Data-driven 116

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

datapine

JANUARY 28, 2020

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. The Value Of Different Dashboard Ideas & Designs. 1) Marketing KPI Dashboard.

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

erwin

OCTOBER 8, 2020

So if you’re going to move from your data from on-premise legacy data stores and warehouse systems to the cloud, you should do it right the first time. And as you make this transition, you need to understand what data you have, know where it is located, and govern it along the way. Then you must bulk load the legacy data.

Data Governance 145

Data Governance Metadata Testing Data Lake 145

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

BizAcuity

APRIL 25, 2022

The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Casinos have to continuously work on the game mix such that they are able to generate ROI while managing player win expectations.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Smart Data Collective

JUNE 14, 2022

Big data technology is disrupting almost every industry in the modern economy. Global businesses are projected to spend over $103 billion on big data by 2027. While many industries benefit from the growing use of big data, online businesses are among those most affected. However, it doesn’t come without its difficulties.

Big Data 104

Big Data Data mining Metrics Sales 104

datapine

MARCH 27, 2019

We’re living in the midst of the age of information, a time when online data analysis can determine the direction and cement the success of a business or a startup that decides to dig deeper into consumer behavior insights. By managing customer data the right way, you stand to reap incredible rewards. Enhancing your sales efficiency.

Management 129

Management Data-driven Dashboards Visualization 129

IBM Big Data Hub

AUGUST 16, 2023

Additionally, many struggle to capitalize on the cloud’s full potential due to initial cloud costs, which are driven up by inefficiencies or cost overruns due to “lifting and shifting” applications or underestimating data transfer costs. Organizations should not abandon their cloud goals because of initial challenges.

Cost-Benefit 67

Cost-Benefit Data Processing Optimization Software 67