Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Deep Learning 99

Deep Learning ROI Data-driven Marketing 99

datapine

FEBRUARY 9, 2024

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 87

Marketing Technology Advertising ROI 87

Jedox

JUNE 24, 2021

This also affects the go-to-market processes in particular for the marketing and sales functions. In this blog, we discuss these changes and their implications for successful operations. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process.

Sales 95

Sales Marketing Optimization Metrics 95

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

John Wheeler

NOVEMBER 25, 2020

IRM technology product leaders will need to develop IRM capabilities that are capable of addressing the IRM market insights outlined in this blog post. Provide a full view of business operations by delivering forward-looking measures of related risk to help customers successfully navigate the COVID-19 recovery. Key Findings.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

datapine

SEPTEMBER 6, 2022

As a content manager, you most likely spend most of your time writing quality blogs, email newsletters, and social media posts, all in an effort to ensure the business is growing and achieving its goals. Armed with real-time data, marketers and content managers can inform their strategies and meet all their content marketing goals.

Dashboards 179

Dashboards Reporting ROI Metrics 179

Smart Data Collective

AUGUST 31, 2020

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. However, there are a lot of other benefits of using big data in marketing. You should find ways to use big data to merge your digital and offline marketing strategies. Big data can be great for offline marketing strategies.

Data-driven 86

Data-driven Marketing Big Data Broadcasting 86

datapine

FEBRUARY 3, 2022

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. Companies usually visualize these measurements together with the help of interactive KPI reports. While they are both quantitative measurements, they are used for different purposes. What Are KPIs?

Metrics 189

Metrics KPI Key Performance Indicator Sales 189

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. So let's fix that problem in this blog post. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ].

Measurement 128

Measurement Analytics Advertising Marketing 128

datapine

MAY 5, 2023

YoY growth is an effective means of measuring your ongoing progress and making sure your business is moving in the right direction. Year over year growth is a KPI that allows you to measure and benchmark your progress against a comparison period of 12 months before. That’s where year over year (YoY) growth enters the mix.

Data-driven 130

Data-driven Measurement Metrics Dashboards 130

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. And that's not because we stink. Ready to rock and roll?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

NOVEMBER 15, 2022

As a PM, collecting information about your product performance, its features, the market adoption, etc., Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. is essential. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Tip: Measure the metrics that matter.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Joseph Boisseaux.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

datapine

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. What gets measured gets done.” – Peter Drucker. By setting operational performance measures, you will know what is happening at every stage of your business.

KPI 269

KPI Metrics Sales Visualization 269

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. And yes, finally, there is the problem of measurement. How to measure (success)? Why is this?

Marketing 149

Marketing Analytics Advertising Measurement 149

CIO Business Intelligence

MARCH 3, 2024

One component of corporate IT that has long been ‘in range’ for cyber criminals that is often overlooked when protection measures are being put in place are multifunction printers – widely used in almost every organisation. Fortunately, there are tools available to deal with the specific security challenges presented by printers.

IT 102

IT Measurement Risk Testing 102

Occam's Razor

APRIL 23, 2012

Helps make marketing better. You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

datapine

JULY 26, 2022

A small business dashboard is an all-in-one analysis tool that provides real-time access to various KPIs related to marketing, finances, customers, and others. Running a successful organization entails dealing with several operational and strategic aspects for various departments including sales, finances, HR, and marketing, among others.

Dashboards 151

Dashboards KPI Metrics Sales 151

BizAcuity

JULY 6, 2021

The online gaming business is progressively moving into markets worldwide, changing the gambling industry dynamics as many consumers turn to the Internet to bet on sports, gamble on slots, or play cards. And this market value is expected to grow at a CAGR of 14.78% in the next five years. Key Market Trends.

Marketing 52

Marketing Technology Sales Measurement 52

datapine

APRIL 2, 2020

By measuring KPIs regularly and automatically, you can increase productivity and decrease costs. . Doing so will not only help you to squeeze additional value from your organizational data, but it will also provide the opportunity to set performance targets and measure incremental success in vital areas of the business.

KPI 195

KPI Key Performance Indicator Software Cost-Benefit 195

Smart Data Collective

DECEMBER 20, 2019

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article. Here’s why.

Big Data 61

Big Data Marketing ROI Machine Learning 61

IBM Big Data Hub

MAY 8, 2024

Simulation and measurement: Generate embedded business cases for value realization, including cost, time, resource and bottleneck impact. Constant evaluation of evolving business needs, coupled with technologies and product features, defines the pathway to market differentiation. Establish as-is processes. Adjust for unique processes.

Measurement 92

Measurement Technology Visualization Optimization 92

datapine

JULY 14, 2022

It can help your team make informed sales decisions as per customer preferences, competitor activity, and market changes. Customer segmentation is a business approach that requires dividing the entire target market into small groups of potential customers with similar needs, interests, and preferences. 3: Simplify the Sales Cycle. .

Sales 171

Sales Strategy Metrics ROI 171

Andrew White

SEPTEMBER 27, 2021

Much of the case centered on how the judge defined the market. What is a Market? The findings focused on a real important point: What is a market? Defining the market leads to identification of the gatekeeper and how a monopoly might be defined. Should the market be defined by: The iPhone? Epic then sued Apple.

Marketing 52

Marketing Software Manufacturing Measurement 52

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

IBM Big Data Hub

JANUARY 16, 2024

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. With new markets and functionalities appearing almost overnight, product development can’t be a blind process.

Strategy 84

Strategy Cost-Benefit Testing Manufacturing 84

IBM Big Data Hub

MARCH 7, 2024

They can tap into markets and customer segments that have been historically overlooked, thereby broadening their reach and impact. To truly measure their impact, it’s essential to gather customer-centric metrics such as net promoter score, customer satisfaction score and customer lifetime value.

Metrics 104

Metrics Measurement Strategy Software 104

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). None focusses on digital marketing or analytics.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

BA Learnings

DECEMBER 28, 2020

In this blog post, we will explain exactly what critical success factors are, and take you through some of the different types. Critical success factors can be a help in this regard, allowing you to measure and track your progress in achieving overarching business objectives.

Key Performance Indicator 130

Key Performance Indicator KPI Business Objectives Sales 130

datapine

NOVEMBER 30, 2023

That is why, at datapine, we are putting together a series of blog posts that do a deep-dive into the different types of graphs and charts to help our audience understand the role each visual plays in their analytical journey and how they can be used to extract the maximum potential out of their data.

Visualization 186

Visualization Cost-Benefit Sales KPI 186

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. How Do You Measure Data Quality? To measure data quality, you obviously need data quality metrics.

Data Quality 241

Data Quality Metrics Data-driven Management 241